Customer Marketing Manager - eCommerce
Posted 1 week ago by Advocate Group
Negotiable
Undetermined
Undetermined
Hampshire, England, United Kingdom
Summary: The Customer Marketing Manager - eCommerce will lead digital excellence for a prestigious family-owned drinks brand, focusing on enhancing brand performance across online retail channels. This fixed-term role involves developing activation plans, managing paid media campaigns, and analyzing data to optimize performance. The position requires collaboration across various teams to integrate e-Commerce strategies with brand marketing. The ideal candidate will have experience in e-Commerce within the FMCG sector, particularly in drinks.
Key Responsibilities:
- Develop and execute activation plans aligned to customer and channel strategies.
- Lead paid media campaigns and optimise performance across grocery platforms.
- Analyse data to drive actions, compliance, and ROI.
- Manage own budget and contribute to planning and evaluation meetings.
- Integrate e-Commerce campaigns with brand marketing plans and budgets.
- Track, report, and optimise online activations for maximum impact.
Key Skills:
- Experience in e-Commerce/online retail Customer Marketing Manager role.
- Experience in FMCG, ideally drinks.
- Knowledge of Criteo & Citrus is desirable.
- Strong analytical skills with the ability to interpret data to drive commercial decisions.
- Comfortable working across multiple internal and external teams.
Salary (Rate): undetermined
City: Hampshire
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
Are you ready to drive digital excellence for a globally renowned drinks brand? The Advocate Group is proud to be partnering with a globally renowned, family-owned drinks business in the search for a Customer Marketing Manager - eCommerce on a fixed-term basis to drive digital excellence and deliver standout brand performance across key online retail channels.
The Business: Globally respected and family-owned, with a strong heritage in premium drinks. Strong UK presence with a growing and innovative portfolio. Collaborative, insight-led culture that empowers people to deliver excellence
The Role: Develop and execute activation plans aligned to customer and channel strategies. Lead paid media campaigns and optimise performance across grocery platforms. Analyse data to drive actions, compliance, and ROI. Manage own budget and contribute to planning and evaluation meetings. Integrate e-Commerce campaigns with brand marketing plans and budgets. Track, report, and optimise online activations for maximum impact.
About You: Experience in e-Commerce/online retail Customer Marketing Manager role. Experience in FMCG, ideally drinks. Knowledge of Criteo & Citrus is desirable. Strong analytical skills with the ability to interpret data to drive commercial decisions. Comfortable working across multiple internal and external teams.
If the role and responsibilities sound like a good fit for you, then I’d love to speak to you! Find out more about our available opportunities or how we can help you further your career – contact us today. Please get in touch with Emma or click “Apply Now” to be considered for this vacancy. Email: emma.cuffe@advocate-group.co.uk
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.