Customer Marketing and Personalisation Analyst
Posted 2 weeks ago by Gigged.AI
£550 Per day
Inside
Hybrid
Glasgow City, Scotland, United Kingdom
Summary: The Customer Marketing and Personalisation Analyst role at Gigged.AI involves supporting marketing and analytics teams in delivering customer communications. This hybrid position requires one day per week in the Glasgow City Centre office and has an expected duration of 3 months, with a possibility of extension. The role is classified as inside IR35, requiring payment through an umbrella company. Strong technical skills in SAS and SQL, along with business-facing capabilities, are essential for success in this position.
Key Responsibilities:
- Support marketing and analytics teams in delivering proactive and reactive customer communications.
- Backfill an analyst role adopting a new marketing/personalisation package (Pega).
- Get involved in migrating campaigns from the old to new platform over time.
Key Skills:
- Strong technical capability in SAS and SQL.
- Strong business-facing skills to engage with marketing stakeholders.
- Experience in financial services/banking preferred.
- Ability to understand briefs, run selections, and suggest alternatives.
- Capability to link profiles from data to recommended actions and offers.
Salary (Rate): £550 daily
City: Glasgow City
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: inside IR35
Seniority Level: undetermined
Industry: IT
Gigged.AI is an open talent marketplace specialising in the IT and technology sector. We have an opportunity live at the moment looking for a Customer Marketing and Personalisation Analyst. This is a hybrid project (1 day per week in Glasgow City Centre Office) with an expected duration of 3 months (possible extension to 9 months) at a budget of £550 per day. Please note this is an Inside IR35 role, so you will be paid via an umbrella company.
Project Overview: Our client is looking for a customer marketing and personalisation analyst to support the marketing and analytics teams in delivering an ongoing series of selections for proactive and reactive customer communications.
Role: Customer marketing and personalisation analyst
- To support the marketing and analytics teams in delivering an ongoing series of selections for proactive and reactive customer communications
- Initially to backfill an analyst role who is adopting a new marketing / personalisation package (Pega)
- Over time this role may require getting involved in migrating campaigns from the old to new platform
Must have skills:
- Strong technical capability is SAS and SQL
- Strong business facing skills, with the ability to engage well with marketing stakeholders to understand briefs, run selections, replay findings, suggest alternatives and link profiles from data to recommended actions and offers
- Financial services / banking experience preferred
Hybrid role - working from home but with need to be in office at least once a week. Ideally Glasgow based or ability to travel regularly to this location
If interested then you must submit a proposal through the Gigged.AI website for this gig. You can do so here
If you have any questions around this then please reach out to rachelscougall@gigged.ai