Negotiable
Undetermined
Hybrid
Reading, Berkshire
Summary: The Customer Comms Specialist role focuses on delivering effective loyalty communications to enhance customer engagement and retention for the company's rewards app. The position involves collaboration with various teams to create and manage marketing communications across multiple channels. The ideal candidate will possess a strong creative marketing background and a passion for customer engagement strategies. This hybrid role is integral to the company's growth ambitions in the marketing sector.
Key Responsibilities:
- Liaise with CVM team, Marketing Managers, and Propositions team on individual workstreams to deliver customer comms creative requirements
- Work with the CVM Insights team to deliver marketing effectiveness based on conversion/engagement data and test and learn approach
- Write briefs for In-House Agency defining the requirements to deliver against briefed objectives
- Manage the development and delivery of final creative assets
- Liaise with key support departments (brand, legal, props, partner etc) to ensure creative fits appropriate guidelines
Key Skills:
- Experience in Customer Comms or related Marketing comms in B2C organisations
- Experience in driving positive impact on customer behaviour and commercial outcomes
- Good stakeholder management experience, comfortable influencing peers and senior team
- Experience working in multi-functional teams to deliver joint objectives
- Strong attention to detail and ability to think differently about how to solve comms challenges
- Excellent grammar and language skills with a passion for exceptional copy writing
- Ability to write inspiring and brilliant briefs
Salary (Rate): undetermined
City: Reading
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing