CRO Executive
Posted 1 week ago by 1770274800
Negotiable
Undetermined
Hybrid
London
Summary: The CRO Executive role is integral to the transformation towards a smoke-free future, focusing on enhancing digital consumer engagement through data-driven Conversion Rate Optimization (CRO) strategies. The position involves collaborating with cross-functional teams to implement A/B testing and improve customer journeys, fostering a culture of experimentation and insight-driven decision-making. This role offers the opportunity to significantly impact the company's digital commerce initiatives and consumer experiences. The ideal candidate will support the CRO team in their growth phase, coordinating updates and streamlining processes to enhance personalization strategies.
Key Responsibilities:
- Assisting the CRO Team with test ideation
- Work cross functionality with UX, Product and our Performance teams to translate insights into a/b tests
- Champion a test and learn mindset across teams and markets.
- Coordinate CRO-related updates such as our team newsletter.
- Track and manage market-specific requests and ensure timely communication of updates.
- Maintain and update internal documentation, including our dedicated SharePoint site and our Jira & Confluence space.
- Prepare regular status roadmap reports for internal stakeholders.
- Assist with administrative and business support tasks as required such as access management system support for a third-party agency
Key Skills:
- 2-3+ years of experience in E-commerce, with a strong focus on CRO
- Excellent written and verbal communication skills with the ability to communicate clearly to stakeholders
- Excellent PowerPoint skills- able to design engaging slides that tell a story.
- Ability to work independently and manage multiple tasks effectively
- A collaborative team player who is adaptable and proactive.
- Experience working with third party vendors or agencies (Desirable but not essential)
- Knowledge of specific a/b testing tools such as Adobe Target/ Optimizely (Desirable but not essential)
- A/b Test process knowledge.
Salary (Rate): undetermined
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: IT
Job Title: CRO Executive
Location: London (hybrid)
Contract
As we transition toward a smoke-free future, we're embracing bold innovation and digital excellence. This transformation brings immense opportunity, especially in how we engage with adult consumers through smarter, science-backed alternatives to smoking.
Our Smoke-Free Product function is at the heart of this change, becoming more agile, consumer-centric, and data-driven. Within this journey, Conversion Rate Optimization plays a pivotal role. We're building a culture that values experimentation, continuous learning, and measurable impact-where every test is a step towards delivering better digital experiences.
As part of our growing global Digital Commerce team, we are looking for a CRO executive to help shape best-in-class A/b tests and customer journeys that drive conversion. You will collaborate with web product owners and CX Managers in embedding CRO principles across our platform, Campaigns and Toolboxes-ensuring that every decision is backed by insight, and every improvement is validated through testing.
This is your chance to make a real difference. You'll advocate for a test-and-learn mindset, champion data-informed decisions, and help scale a culture of experimentation across teams and markets. Together, we'll turn insights into action and deliver meaningful change for millions of adult smokers worldwide.
About the role:
As a Conversation Rate Optimisation Executive, you'll play a key role in supporting our Conversion Rate Optimisation team in their next phase of growth. You'll work closely with the Head of CRO, cross-functional teams-Including UX, Analytics, Audience Insight, Category teams and our Product owners -to coordinate our updates, streamline processes, and identify opportunities to enhance the consumer journey through our personalisation strategy. This is a great opportunity to join a global CRO programme where you can help shape the future of the programme.
Key Responsibilities:
- Assisting the CRO Team with test ideation
- Work cross functionality with UX, Product and our Performance teams to translate insights into a/b tests
- Champion a test and learn mindset across teams and markets.
- Coordinate CRO-related updates such as our team newsletter.
- Track and manage market-specific requests and ensure timely communication of updates.
- Maintain and update internal documentation, including our dedicated SharePoint site and our Jira & Confluence space.
- Prepare regular status roadmap reports for internal stakeholders.
- Assist with administrative and business support tasks as required such as access management system support for a third-party agency
What We're Looking For:
- 2-3+ years of experience in E-commerce, with a strong focus on CRO
- Excellent written and verbal communication skills with the ability to communicate clearly to stakeholders
- Excellent PowerPoint skills- able to design engaging slides that tell a story.
- Ability to work independently and manage multiple tasks effectively
- A collaborative team player who is adaptable and proactive.
- Experience working with third party vendors or agencies (Desirable but not essential)
- Knowledge of specific a/b testing tools such as Adobe Target/ Optimizely (Desirable but not essential)
- A/b Test process knowledge.
