CRO Executive
Posted 3 days ago by 1770216660
Negotiable
Undetermined
Hybrid
London
Summary: The CRO Executive role is integral to the transformation towards a smoke-free future, focusing on enhancing consumer engagement through data-driven conversion rate optimization strategies. The position involves collaboration with various teams to implement A/B testing and improve customer journeys. The candidate will advocate for a culture of experimentation and data-informed decision-making within the organization. This role offers an opportunity to significantly impact the digital experience for adult smokers globally.
Key Responsibilities:
- Assisting the CRO Team with test ideation
- Work cross-functionally with UX, Product, and Performance teams to translate insights into A/B tests
- Champion a test and learn mindset across teams and markets
- Coordinate CRO-related updates such as our team newsletter
- Track and manage market-specific requests and ensure timely communication of updates
- Maintain and update internal documentation, including our dedicated SharePoint site and our Jira & Confluence space
- Prepare regular status roadmap reports for internal stakeholders
- Assist with administrative and business support tasks as required such as access management system support for a third-party agency
Key Skills:
- 2-3+ years of experience in E-commerce, with a strong focus on CRO
- Excellent written and verbal communication skills with the ability to communicate clearly to stakeholders
- Excellent PowerPoint skills - able to design engaging slides that tell a story
- Ability to work independently and manage multiple tasks effectively
- A collaborative team player who is adaptable and proactive
- Experience working with third-party vendors or agencies (Desirable but not essential)
- Knowledge of specific A/B testing tools such as Adobe Target/Optimizely (Desirable but not essential)
- A/B Test process knowledge
Salary (Rate): undetermined
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: IT
Job Title: CRO Executive
Location: London (hybrid)
Contract
As we transition toward a smoke-free future, we're embracing bold innovation and digital excellence. This transformation brings immense opportunity, especially in how we engage with adult consumers through smarter, science-backed alternatives to smoking.
Our Smoke-Free Product function is at the heart of this change, becoming more agile, consumer-centric, and data-driven. Within this journey, Conversion Rate Optimization plays a pivotal role. We're building a culture that values experimentation, continuous learning, and measurable impact-where every test is a step towards delivering better digital experiences.
As part of our growing global Digital Commerce team, we are looking for a CRO executive to help shape best-in-class A/b tests and customer journeys that drive conversion. You will collaborate with web product owners and CX Managers in embedding CRO principles across our platform, Campaigns and Toolboxes-ensuring that every decision is backed by insight, and every improvement is validated through testing.
This is your chance to make a real difference. You'll advocate for a test-and-learn mindset, champion data-informed decisions, and help scale a culture of experimentation across teams and markets. Together, we'll turn insights into action and deliver meaningful change for millions of adult smokers worldwide.
About the role:
As a Conversation Rate Optimisation Executive, you'll play a key role in supporting our Conversion Rate Optimisation team in their next phase of growth. You'll work closely with the Head of CRO, cross-functional teams-Including UX, Analytics, Audience Insight, Category teams and our Product owners -to coordinate our updates, streamline processes, and identify opportunities to enhance the consumer journey through our personalisation strategy. This is a great opportunity to join a global CRO programme where you can help shape the future of the programme.
Key Responsibilities:
- Assisting the CRO Team with test ideation
- Work cross functionality with UX, Product and our Performance teams to translate insights into a/b tests
- Champion a test and learn mindset across teams and markets.
- Coordinate CRO-related updates such as our team newsletter.
- Track and manage market-specific requests and ensure timely communication of updates.
- Maintain and update internal documentation, including our dedicated SharePoint site and our Jira & Confluence space.
- Prepare regular status roadmap reports for internal stakeholders.
- Assist with administrative and business support tasks as required such as access management system support for a third-party agency
What We're Looking For:
- 2-3+ years of experience in E-commerce, with a strong focus on CRO
- Excellent written and verbal communication skills with the ability to communicate clearly to stakeholders
- Excellent PowerPoint skills- able to design engaging slides that tell a story.
- Ability to work independently and manage multiple tasks effectively
- A collaborative team player who is adaptable and proactive.
- Experience working with third party vendors or agencies (Desirable but not essential)
- Knowledge of specific a/b testing tools such as Adobe Target/Optimizely (Desirable but not essential)
- A/b Test process knowledge.
