CRM & Retention Marketing Manager

CRM & Retention Marketing Manager

Posted Today by Manning Global AG

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Negotiable
Undetermined
Undetermined
London Area, United Kingdom
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Automation Boost (C++ Libraries) Constituent Relationship Management Customer Engagement Strategy Customer Relationship Management (CRM) Software Income / Revenue Key Performance Indicators (KPIs) Marketing Automation Scalability Workflows

Summary: The CRM & Retention Marketing Manager will lead the global customer engagement and retention strategy for a leading digital platform in the UK. This role involves designing data-driven CRM programs to enhance customer relationships and loyalty across international markets. The manager will work closely with regional teams to ensure effective execution and measurable growth through personalized customer journeys. The position requires a strategic thinker with extensive experience in CRM and retention marketing.

Key Responsibilities:

  • Develop and execute global CRM strategies that drive activation, retention, and repeat usage.
  • Design structured, automated journeys for onboarding, education, cross-sell, and win-back.
  • Build audience segmentation and deliver personalised, targeted campaigns.
  • Use data and experimentation to optimise performance and improve engagement KPIs.
  • Partner with regional, product, and data teams to align strategy, tools, and best practices.
  • Oversee CRM automation workflows, ensuring scalability, efficiency, and personalisation.
  • Track key metrics (activation, engagement, churn, and revenue) and report actionable insights.
  • Champion testing and continuous improvement across CRM and retention programs.

Key Skills:

  • Around 10 years’ experience in CRM, retention marketing, or email automation.
  • Proven background building and scaling CRM programs in fast-paced digital or tech environments.
  • Strong grasp of behavioural targeting and customer engagement strategies.
  • Confident using data and analytics to evaluate performance and guide decisions.
  • Hands-on experience with marketing automation platforms and CRM tools.
  • Experience working across international teams or complex global structures.
  • Excellent communication skills and ability to influence cross-functional partners.
  • Strategic thinker with a practical, hands-on delivery approach.
  • Professional fluency in English (spoken and written) is required.

Salary (Rate): undetermined

City: London

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: Senior

Industry: Marketing

Detailed Description From Employer:

Our client, a leading global digital platform, is recruiting for a CRM & Retention Marketing Manager to join their business in the UK.

Position Title CRM & Retention Marketing Manager

Position Type FTE, 12 months

Start Date January, 2026

Location London, UK

Contact : Stephen Price | +44 (0) 151 808 1052

We’re looking for a Senior CRM & Retention Marketing Manager to lead our global customer engagement and retention strategy. In this role, you’ll design data-driven, automated CRM programs that strengthen relationships, boost product adoption, and drive long-term loyalty across international markets. You’ll collaborate closely with regional teams to ensure consistent execution and measurable growth through personalised, impactful customer journeys.

Key Responsibilities:

  • Develop and execute global CRM strategies that drive activation, retention, and repeat usage.
  • Design structured, automated journeys for onboarding, education, cross-sell, and win-back.
  • Build audience segmentation and deliver personalised, targeted campaigns.
  • Use data and experimentation to optimise performance and improve engagement KPIs.
  • Partner with regional, product, and data teams to align strategy, tools, and best practices.
  • Oversee CRM automation workflows, ensuring scalability, efficiency, and personalisation.
  • Track key metrics (activation, engagement, churn, and revenue) and report actionable insights.
  • Champion testing and continuous improvement across CRM and retention programs.

Requirements:

  • Around 10 years’ experience in CRM, retention marketing, or email automation.
  • Proven background building and scaling CRM programs in fast-paced digital or tech environments.
  • Strong grasp of behavioural targeting and customer engagement strategies.
  • Confident using data and analytics to evaluate performance and guide decisions.
  • Hands-on experience with marketing automation platforms and CRM tools.
  • Experience working across international teams or complex global structures.
  • Excellent communication skills and ability to influence cross-functional partners.
  • Strategic thinker with a practical, hands-on delivery approach.
  • Professional fluency in English (spoken and written) is required.
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