CRM Marketing Data Analyst

Summary: The CRM Marketing Data Analyst plays a crucial role in the growth of a CRM program, responsible for delivering insightful analysis of CRM and email campaigns. This position requires proactive stakeholder management and the ability to translate data into actionable recommendations. The role involves regular reporting and collaboration with the email marketing team, ensuring effective campaign performance analysis. The contract is for a duration of six months, with a hybrid working arrangement of two days on-site in Redditch.

Key Responsibilities:

• Be a key point of contact for the email marketing team, delivering analysis through regular Power BI reporting and SQL deep-dives.
• To deliver weekly performance summaries to the Head of CRM and other senior stakeholders.
• Present results confidently and clearly in a group forum to both technical and non-technical audiences.
• To lead the scoping and delivery of new reports and analysis briefs.
• To self-prioritise a high volume of work demand to ensure the most effective use of resource.
• To design A/B tests to ensure that control groups provide robust results with statistical significance.
• Ability to forecast future campaign performance based on historic selection volumes and response rates.

Key Skills:

• Proven experience in marketing analytics: High volume campaigns, complex omni-channel data selections & test structures, automation of response analysis through BI tools.
• Business intelligence reporting (Power BI)
• Moderate to advanced SQL
• Google Analytics/GA4 Web Analytics
• Presentation skills
• Technical problem solving and providing data solutions
• Pro-activity, turning analysis into recommendations
• Driving innovative approaches to optimising campaign response and conversion

Salary (Rate): £450.00 Daily

City: Redditch

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: outside IR35

Seniority Level: Mid-Level

Industry: Marketing

Detailed Description From Employer:

CRM Marketing Data AnalystContract Outside IR35 Redditch (2 days per week on-site)6-months+£400.00 - £450.00 per dayTo start Tuesday 5th May

OverviewThe CRM Marketing Data Analyst is responsible for the scoping and hands on delivery of CRM/Email Campaign analysis and is a pivotal role in the growth of a CRM programme contributing to 20% of Group Turnover. The role is not just delivering numbers, but a proactive role accountable for stakeholder management and the ability to drive action from recommendations.

Key Responsibilities:

• Be a key point of contact for the email marketing team, delivering analysis through regular Power BI reporting and SQL deep-dives.
• To deliver weekly performance summaries to the Head of CRM and other senior stakeholders.
• Present results confidently and clearly in a group forum to both technical and non-technical audiences.
• To lead the scoping and delivery of new reports and analysis briefs.
• To self-prioritise a high volume of work demand to ensure the most effective use of resource.
• To design A/B tests to ensure that control groups provide robust results with statistical significance.
• Ability to forecast future campaign performance based on historic selection volumes and response rates.

Essential:

• Proven experience in marketing analytics: High volume campaigns, complex omni-channel data selections & test structures, automation of response analysis through BI tools.
• Business intelligence reporting (Power BI)
• Moderate to advanced SQL
• Google Analytics/GA4 Web Analytics
• Presentation skills
• Technical problem solving and providing data solutions
• Pro-activity, turning analysis into recommendations
• Driving innovative approaches to optimising campaign response and conversion

CRM Marketing Data Analyst