CRM Manager

JOB DETAILS

JOB BAND: D

CONTRACT TYPE: Permanent, Full-time

DEPARTMENT: BBC Studios – Global Markets

LOCATION: London, Television Centre – Hybrid

PROPOSED SALARY RANGE: £48,700 - £52,000 + London Weighting (£5,319) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights. We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content. Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

PURPOSE OF THE ROLE

The CRM Manager (EMEA) is responsible for being the lead on our B2C & B2B CRM strategy and managing CRM campaigns for our core channels and services across EMEA markets. The vision for the CRM team is to leverage world renowned content and data to deliver personalized experiences for consumers and customers, that builds deeper relationships and develops commercial opportunities for the business.

WHY JOIN THE TEAM

This is more than a CRM role—it’s a chance to shape how audiences across EMEA engage with one of the world’s most iconic media brands. You’ll join a collaborative, curious, and forward-thinking team that values autonomy, innovation, and continuous learning. With exposure to diverse markets, evolving strategies, and cutting-edge tools, you’ll grow professionally while making a real impact. It’s a role where your ideas matter, your development is supported, and your work resonates globally.

Your Key Responsibilities And Impact

• CRM Campaign Management: Lead and support the delivery of targeted CRM campaigns across B2B and B2C, ensuring alignment with business objectives and compliance with BBC guidelines whilst overseeing campaign quality, issue management, and stakeholder engagement to maximise impact.
• Strategic Planning and Execution: Execute the CRM strategy across EMEA markets, identifying trends and opportunities through data analysis. Drive strategic projects and embed CRM thinking across marketing functions.
• Data Analysis & Customer Insights: Develop and refine segmentation models and campaign reporting using tools like Tableau and optimise customer data management and performance tracking to enhance commercial value.
• Leadership and Collaboration: Collaborate with internal stakeholders and CRM managers to ensure cohesive delivery and continuous improvement and inspire and guide the CRM team, fostering innovation and best practices.
• Technology and Training: Advise on CRM platforms including Salesforce Marketing Cloud and related tools and ensuring effective system usage through training and support, while developing cost-efficient solutions.

Essential

YOUR SKILLS AND EXPERIENCE

• Strong experience within an email marketing role, preferably within the TV/media sector.
• Extensive experience with Salesforce Marketing Cloud or similar CRM platforms (e.g. Braze).
• Experience with Adobe Photoshop.
• Data & analytics literate.
• Strong knowledge of Data Protection regulations across EMEA region and best practice.

Desired By Not Required

• Understanding of the BBC and its place in the media market.
• Experience of delivering multi-channel marketing automations and user journeys.
• Understanding and experience of editorial compliance and Fair-Trading policies.
• People management/line management experience.

NEXT STEPS

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.

#BBCSTUDIOS

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.