CRM Executive (12 Month FTC)
Posted 3 days ago by Confused.com
Negotiable
Undetermined
Hybrid
Cardiff, Wales, United Kingdom
Summary: The CRM Executive role at Confused.com is a fixed-term position for 12 months, focusing on enhancing customer journeys through automated multi-channel marketing strategies. The successful candidate will work in a dynamic environment, collaborating with various stakeholders to implement campaigns and optimize customer engagement. This position offers an opportunity for professional growth and increased responsibility within the CRM team. The role is hybrid, requiring two office days per week in Cardiff.
Key Responsibilities:
- Developing and implementing automated customer journeys
- Deploying tactical campaigns
- Collaborating with a broad range of stakeholders
- Improving performance and optimizing targeting strategies
- Identifying new opportunities to engage customers
Key Skills:
- Ability to create automated multi-channel user journeys in a Customer Engagement Platform (CEP)
- Good understanding of data management, analysis, and reporting (e.g., Google Analytics, Tableau)
- Strong relationship-building skills with stakeholders
- Excellent planning and organizational skills
- Experience using Braze or similar CEP
- Knowledge of automated lifecycle programs and testing methodologies
- Basic email HTML coding experience
- Experience in the insurance or finance market
- Experience with retention and loyalty programs
Salary (Rate): undetermined
City: Cardiff
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
Department: Marketing
Location: Cardiff
Hybrid - Two Office Days Per Week
About Us
Confused.com is the UK’s first comparison platform for car insurance. We’ve been helping customers since 2002 by empowering them to make better decisions around insurance and financial services. Our mission is simple: take away the confusion when comparing financial products and services to help you save time and money. We’re part of RVU, a group of online brands (including Uswitch, Tempcover and Money.co.uk) that empowers people to make confident decisions across a range of household services.
What’s the role?
This is an exciting opportunity for a CRM Executive join our team on a fixed term basis for 12 months at Confused.com. 2026 looks to be an exciting year for our CRM team as we launch various AI initiatives to improve our customer journeys through an omni-channel approach, utilising email, SMS, push notifications & onsite personalisation. Day to day, you’ll be working in a fast paced, multi-channel environment, perfect for candidates with hands-on email and CRM marketing experience. We’re looking for someone who wants to take their career up a level with more responsibility, project ownership and who are looking to challenge themselves driving CRM to the next level..
What You'll Do
You’ll be:
- Developing and implementing automated customer journeys
- Deploying tactical campaigns
- Working with a broad range of stakeholders inside and outside the team
You’ll also be independently coming up with new creative ways to:
- Improve performance
- Optimise the best ways to target, and reward existing customers - whether it’s via email, SMS, or push notifications
- Find new opportunities to target customers
What we're looking for
Essentials
- Ability to create automated multi-channel user journeys and complex workflows in a Customer Engagement Platform (CEP) to support objectives of improving engagement and conversion
- Good understanding of data management, analysis and reporting such as Google Analytics and Tableau
- Ability to build strong working relationships with key stakeholders within the business areas and the wider business to deliver timely and effective campaigns
- Strong planning and organisational skills, with proven ability to work to strict deadlines and manage multiple channels and campaigns simultaneously
Desirables
- Experience using Braze or similar CEP
- Knowledge of automated lifecycle programs, dynamic content, testing methodologies and inbox placement
- Experience building SMS, push notifications and in-app campaigns
- Basic email HTML coding experience
- Experience working within the insurance or finance market
- Experience working with retention and loyalty programmes
Our Commitment To You
At RVU we believe that we can be the change we wish to see in the world. We hold ourselves accountable to being open and inclusive teammates and community members. We embrace our differences and are committed to creating an inclusive environment that reflects the world we live in.
What We Offer
We want to give you a great work environment, support your growth both personally and professionally, and provide benefits that make your time at RVU even more enjoyable. Here are some of the benefits you can look forward to:
- 10% discretionary yearly bonus and yearly pay reviews (based on RVU and personal performance)
- A hybrid working approach with 2 in-office days per week and up to 22 working days per year to “work from anywhere”
- Employer matching pension contributions up to 7.5%
- A one-off £300 “Work from Home” budget to help contribute towards a great work environment at home
- Excellent maternity, paternity, shared parental and adoption leave policy, for those key moments in your life
- 25 days holiday (increasing to 30 days) + 2 days “My Time” per year
- Private medical cover, critical illness cover , dental plans and employee assistance programme
- Free gym access
- Employee discounts programme
- A healthy learning and training budget to support your development
- Electric vehicle and cycle to work schemes
- Regular events - from team socials to company-wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected