CRM Campaign Manager
Posted 4 days ago by Direct Recruitment
£65,000 Per year
Undetermined
Hybrid
London Area, United Kingdom
Summary: The Email Marketing Manager CRM Manager role is a 12-month fixed-term contract focused on delivering personalized customer communications through email and mobile. The position requires expertise in campaign management, particularly using Braze, and strong HTML/CSS skills for email production. The successful candidate will manage multiple campaigns, collaborating with strategy and analytics teams to enhance customer engagement and loyalty. This role offers the opportunity to work on a well-known travel account within a dynamic team environment.
Key Responsibilities:
- Build, target, test and launch multi-channel campaigns and journeys in Braze.
- Create personalised customer journeys and dynamic messaging using templating/scripting (e.g. Liquid/AMPscript/Adobe personalisation).
- Own end-to-end execution: QA, testing, tracking, optimisation and performance reporting.
- Work closely with the strategy team to ensure maximum client engagement and loyalty.
- Collaborate across agency and client stakeholders.
Key Skills:
- Strong CRM background across email build, campaign management and execution.
- Hands-on HTML/CSS email build skills.
- Experience creating dynamic/personalised content using templating/scripting within marketing automation platforms.
- Braze experience ideal; other platforms considered (Adobe Campaign, SFMC, Bloomreach, etc.).
- Knowledge of email best practices.
- Confident communicator with solid project management skills.
Salary (Rate): £65,000 yearly
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Email Marketing Manager CRM Manager 12-month FTC | end April / May start £50k–£65k | Hybrid: 3 days/week in London Campaign Manager with BRAZE HTML & LIQUID EXPERIENCE? Read on....... 12 month FTC We’re hiring a hands-on Email Marketing / CRM Manager to shape and deliver personalised, customer-first communications at scale across email and mobile. This is a brand-new role for a CRM campaign specialist who can build customer journeys in Braze (or similar) and pair that with strong HTML/CSS email production. You’ll run multiple campaigns and lifecycle journeys end-to-end, partnering closely with strategy and analytics teams to drive engagement and loyalty. You’ll be working on a well-known travel account in a friendly, upbeat and fast-moving team - a genuinely exciting environment where you’ll have real ownership.
Build, target, test and launch multi-channel campaigns and journeys in Braze Create personalised customer journeys and dynamic messaging using templating/scripting (e.g. Liquid/AMPscript/Adobe personalisation) Own end-to-end execution: QA, testing, tracking, optimisation and performance reporting Work closely with the strategy team to ensure maximum client engagement and loyalty Collaborate across agency and client stakeholders What we’re looking for Strong CRM background across email build, campaign management and execution Hands-on HTML/CSS email build skills Experience creating dynamic/personalised content using templating/scripting within marketing automation platforms Braze experience ideal; other platforms considered (Adobe Campaign, SFMC, Bloomreach, etc.) Knowledge of email best practices Confident communicator with solid project management skills This is a 12-month FTC with an early April start.