CRM Account Director
Posted 1 day ago by T&P
Negotiable
Fixed-Term
Undetermined
London Area, United Kingdom
Summary: The role of Account Director focuses on leading CRM initiatives for Toyota Motors Europe, emphasizing the development of innovative marketing automation strategies. The position requires a strategic mindset and expertise in leveraging AI and marketing technology to enhance campaign performance. The Account Director will collaborate closely with clients and internal teams to ensure the successful execution of cross-channel CRM strategies. This is a 9-month fixed-term contract position based in London.
Key Responsibilities:
- Lead the delivery of CRM campaigns for Toyota Europe, managing projects from initial brief through to final asset delivery.
- Act as a key day-to-day contact for the client, building a strong, collaborative partnership and guiding them on what it takes to deliver best-in-class, AI-enhanced CRM.
- Manage multiple, concurrent projects smoothly, coordinating with internal strategy, creative, and data teams, as well as client stakeholders, to ensure deadlines are met.
- Champion the use of marketing technology and AI tools within the team and for the client, identifying opportunities to improve campaign performance, strategic planning, and operational efficiency.
- Work closely with CRM Strategists to deliver strategically sound campaigns, establish effective working practices, and support the growth of the client's marketing automation capabilities.
- Support the Business Director in developing the account, identifying strategic opportunities for growth and demonstrating the value of our integrated, AI-powered approach.
- Oversee campaign performance measurement, using data and AI-driven insights to provide actionable recommendations for optimisation and future campaigns.
Key Skills:
- Deep experience in CRM, email best practice, and cross-channel campaign production, preferably within an agency environment.
- A proven ability to manage multiple complex projects simultaneously, demonstrating exceptional organisation, methodical thinking, and the ability to meet tight deadlines.
- A strong curiosity and understanding of how AI can be applied to marketing automation.
- Experience with marketing technology/email platforms (e.g., Salesforce, Adobe) is highly advantageous.
- Excellent client service instincts with the ability to build trusted relationships, guide senior stakeholders, and balance a strong point of view with the ability to listen and adapt.
- A self-starting, proactive, and dedicated team player who is relentlessly curious about people, technology, and business, and is energised by delivering excellent, results-focused work.
Salary (Rate): undetermined
City: London
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: fixed-term
Seniority Level: undetermined
Industry: Other
Overview We are seeking a strategically minded Account Director with CRM expertise to work on a key client, Toyota Motors Europe (TME). This pivotal role involves advising the client in developing and delivering best-practice, next-generation marketing automation. You will be instrumental in expanding the account's remit by leveraging AI and the WPP Open platform to enhance marketing capabilities and measure performance effectively. As a key partner to the client, you will help shape their cross-channel CRM strategy, ensuring all activity is innovative, data-driven, and flawlessly executed. This is a 9 month Fixed Term Contract .
Responsibilities
- Lead the delivery of CRM campaigns for Toyota Europe, managing projects from initial brief through to final asset delivery.
- Act as a key day-to-day contact for the client, building a strong, collaborative partnership and guiding them on what it takes to deliver best-in-class, AI-enhanced CRM.
- Manage multiple, concurrent projects smoothly, coordinating with internal strategy, creative, and data teams, as well as client stakeholders, to ensure deadlines are met.
- Champion the use of marketing technology and AI tools within the team and for the client, identifying opportunities to improve campaign performance, strategic planning, and operational efficiency.
- Work closely with CRM Strategists to deliver strategically sound campaigns, establish effective working practices, and support the growth of the client's marketing automation capabilities.
- Support the Business Director in developing the account, identifying strategic opportunities for growth and demonstrating the value of our integrated, AI-powered approach.
- Oversee campaign performance measurement, using data and AI-driven insights to provide actionable recommendations for optimisation and future campaigns.
Skills Required
- CRM & Email Marketing Expertise: Deep experience in CRM, email best practice, and cross-channel campaign production, preferably within an agency environment.
- Strategic Project Management: A proven ability to manage multiple complex projects simultaneously, demonstrating exceptional organisation, methodical thinking, and the ability to meet tight deadlines.
- AI & Platform Acumen: A strong curiosity and understanding of how AI can be applied to marketing automation. Experience with marketing technology/email platforms (e.g., Salesforce, Adobe) is highly advantageous.
- Client & Stakeholder Management: Excellent client service instincts with the ability to build trusted relationships, guide senior stakeholders, and balance a strong point of view with the ability to listen and adapt.
- Collaborative & Proactive Mindset: A self-starting, proactive, and dedicated team player who is relentlessly curious about people, technology, and business, and is energised by delivering excellent, results-focused work.
Who Are We? T&P, part of WPP, is one of the world’s leading integrated creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, we bring together content creation and distribution into single end-to-end marketing solutions for brands such as Toyota, News UK and Five Guys. While other agencies and holding companies talk about integration, we have actually done it. We have seen AI blur the lines between media, creative social, customer and PR and therefore our teams are made up of roles and specialisms from across all relevant disciplines to best meet the demands of modern marketing challenges. Our belief in the “Power of &” has helped us grow to a 1,500-strong global network and we are certain of it being the driving force behind our next phase of growth in the AI era.
About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com .