Creative Director (Fashion) - Freelance / ongoing opportunity
Posted 1 week ago by Yellowcat
£100 Per hour
Undetermined
Hybrid
London Area, United Kingdom
Summary: The Creative Director (Fashion) will lead the creative process for seasonal fashion campaigns, ensuring alignment with brand strategy and high visual standards. This role requires a blend of visual storytelling and commercial insight, overseeing everything from concept development to final imagery delivery. The position demands strong collaboration with various teams and flexibility for cross-market projects. The ideal candidate will have over 10 years of experience in the fashion industry and a robust portfolio of relevant work.
Key Responsibilities:
- Develop campaign concepts and moodboards that translate briefs into compelling visual stories.
- Present creative proofs-of-concept to senior leadership, articulating rationale and direction.
- Research trends and cultural insights to keep creative vision relevant and forward-thinking.
- Partner with product team and stylists to curate product selects and define styling direction.
- Guide model casting, set design, and lighting approach in line with the creative vision.
- Oversee the creative delivery during shoots, directing photographers, stylists, and models.
- Ensure imagery reflects brand tone, campaign intent, and high visual standards.
- Provide clear, real-time creative feedback throughout production.
- Curate and present images to leadership, justifying creative choices.
- Write precise retouching notes and oversee the refinement of final imagery.
- Ensure all final assets meet creative, commercial, and technical expectations.
- Work closely with Producers and Marketing teams for seamless creative alignment.
- Be available for several campaigns per year, attending shoots on-site in London.
- Maintain flexibility across UK and US time zones for cross-market collaboration.
Key Skills:
- 10+ years of experience at Creative Director level.
- Solid experience within the fashion industry.
- Strong portfolio showcasing fashion campaigns and projects.
Salary (Rate): £100.00/hr
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: Senior
Industry: Other
Freelance Creative Director (Fashion)
The Opportunity
The Creative Director will oversee the full creative process across multiple seasonal fashion campaigns from concept to delivery. This role blends strong visual storytelling with commercial insight, ensuring all outputs elevate the brand and align with strategic goals.
The Role
- Develop campaign concepts and moodboards that translate briefs into compelling visual stories.
- Present creative proofs-of-concept to senior leadership, articulating rationale and direction.
- Research trends and cultural insights to keep creative vision relevant and forward-thinking.
- Partner with product team and stylists to curate product selects and define styling direction.
- Guide model casting, set design, and lighting approach in line with the creative vision.
- Oversee the creative delivery during shoots, directing photographers, stylists, and models.
- Ensure imagery reflects brand tone, campaign intent, and high visual standards.
- Provide clear, real-time creative feedback throughout production.
- Curate and present images to leadership, justifying creative choices.
- Write precise retouching notes and oversee the refinement of final imagery.
- Ensure all final assets meet creative, commercial, and technical expectations.
- Work closely with Producers, and Marketing teams for seamless creative alignment.
- Be available for several campaigns per year, attending shoots on-site in London.
- Maintain flexibility across UK and US time zones for cross-market collaboration.
The Person
10+ years of experience, and now at Creative Director level
Solid experience within the fashion industry
Strong portfolio that showcases fashion campaigns and projects worked on
The Details
Work location: London based / hybrid working
Start date: ASAP (i.e. 1 to 2 weeks), October 2025
Duration: Ongoing / project to project work
Pay Rate: depending on experience, open to all day rates