Copy Lead (Freelance)

Copy Lead (Freelance) Freelance | 3 days per week | Ongoing Contract £300/day Inside IR35 London / Hybrid

We're recruiting for an experienced Copy Lead to support a globally recognised luxury beauty and fashion brand. Working approximately three days per week, you'll play a key role in creating compelling, on-brand copy across a wide range of digital, print and retail channels. This is an excellent opportunity for an accomplished copy professional who understands luxury storytelling and can write with precision, creativity and consistency across multiple customer touchpoints.

The Role

As Copy Lead, you'll be responsible for producing engaging, customer-focused content that reflects the brand's premium positioning and distinctive tone of voice. Your responsibilities will include:

• Writing copy for email campaigns, digital banners and digital cards
• Creating SEO and UX-focused copy for website content
• Producing event invitations, booking page copy and customer communications
• Developing copy for retail and travel retail marketing materials
• Writing content for e-retailer platforms
• Producing print copy for signage, brochures and customer collateral
• Creating organic and paid social media content
• Writing video scripts, subtitles and captions
• Supporting internal communications, training materials and project content
• Collaborating with marketing and creative teams to ensure all copy is accurate, engaging and aligned with brand guidelines

About You

You'll be an experienced copywriter or copy lead with a strong portfolio showcasing high-quality work across multiple channels. We're looking for someone with:

• Proven experience in a copywriting or copy lead position
• Exceptional writing, editing and proofreading skills
• Experience creating content across digital, print, CRM and social channels
• A strong understanding of SEO and UX copywriting principles
• Previous experience working within luxury, premium, beauty, fashion or lifestyle brands
• Outstanding attention to detail and an ability to adapt tone of voice to different audiences while maintaining brand consistency
• Excellent organisational skills with the ability to manage multiple projects and deadlines
• Strong communication and stakeholder management skills

This is an exciting opportunity to contribute to the creative output of one of the world's leading luxury brands, working on a diverse range of content that reaches customers across digital, retail and print environments.