Conversion Rate Optimisation Specialist

Conversion Rate Optimisation Specialist

Posted 7 days ago by Morgan McKinley

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Negotiable
Undetermined
Hybrid
London Area, United Kingdom
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Cascading Style Sheets (CSS) Conversion Rate Optimisation Customer Journey Mapping Device Tracking Software Google Optimise JavaScript (Programming Language) Mapping Software Mixpanel Product Lifecycle SQL (Programming Language) User Experience User Journey Mapping Web Development

Summary: The Conversion Rate Optimisation (CRO) Specialist role is a 12-month contract based in London, UK, focusing on enhancing user acquisition, engagement, and retention through data-driven strategies. The position requires expertise in in-product optimisation and customer journey mapping, with responsibilities including designing A/B tests and collaborating with marketing and product teams. The role emphasizes measurable improvements in conversion metrics and user experiences.

Key Responsibilities:

  • Design and execute A/B and multivariate tests to improve in-product conversion and engagement metrics.
  • Own the experimentation roadmap across onboarding, upsell flows, feature adoption, and cross-sell opportunities.
  • Define key success metrics (activation rate, trial-to-paid, retention, churn reduction) and build dashboards with our analytics team to track progress.
  • Map and optimise customer journeys across the product lifecycle, identifying friction points and opportunities for growth.
  • Collaborate with various marketing functions to align in-product and out-of-product experiences (email, push, etc.).
  • Develop and maintain a journey playbook to ensure consistency across user segments.
  • Use quantitative (analytics, funnel tracking, cohort analysis) and qualitative (user testing, surveys, feedback) data to identify barriers to conversion.
  • Partner with data teams to segment users and personalise journeys.
  • Provide actionable insights to product, marketing, and engineering teams.
  • Work closely with product managers, UX/UI designers, and engineers to ship impactful optimisations.
  • Translate test findings into requirements and implementation plans.

Key Skills:

  • Proven track record in CRO roles, ideally focused on in-product optimisation (SaaS, subscription, or ecommerce experience preferred).
  • Strong expertise with tools like Google Optimize, Optimizely, VWO, Amplitude, Mixpanel, GA4, Hotjar, FullStory, or similar.
  • Hands-on experience building and analysing A/B tests, multivariate tests, and funnel optimisation.
  • Proficiency in journey mapping and lifecycle design with a customer-centric approach.
  • Strong understanding of UX best practices, persuasion principles, and behavioural psychology.
  • Data literacy: ability to analyse large datasets, run SQL queries, and work with dashboards.
  • Nice to have: web development skills (HTML, CSS, JavaScript) to prototype and implement tests quickly.

Salary (Rate): undetermined

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other

Detailed Description From Employer:

Conversion Rate Optimisation (CRO) Specialist 12 months contract London, UK (3 days onsite, 2 days WFH)

Role Overview

We are looking for a Conversion Rate Optimisation (CRO) Specialist with deep expertise in in-product optimisation and customer journey mapping. This role is central to driving measurable improvements in user acquisition, activation, engagement, and retention through data-driven experimentation, funnel analysis, and personalised journey building.

Key Responsibilities

  • Design and execute A/B and multivariate tests to improve in-product conversion and engagement metrics.
  • Own the experimentation roadmap across onboarding, upsell flows, feature adoption, and cross-sell opportunities.
  • Define key success metrics (activation rate, trial-to-paid, retention, churn reduction) and build dashboards with our analytics team to track progress.
  • Map and optimise customer journeys across the product lifecycle, identifying friction points and opportunities for growth.
  • Collaborate with various marketing functions to align in-product and out-of-product experiences (email, push, etc.).
  • Develop and maintain a journey playbook to ensure consistency across user segments.
  • Use quantitative (analytics, funnel tracking, cohort analysis) and qualitative (user testing, surveys, feedback) data to identify barriers to conversion.
  • Partner with data teams to segment users and personalise journeys.
  • Provide actionable insights to product, marketing, and engineering teams.
  • Work closely with product managers, UX/UI designers, and engineers to ship impactful optimisations.
  • Translate test findings into requirements and implementation plans.

Skills & Experience

  • Proven track record in CRO roles, ideally focused on in-product optimisation (SaaS, subscription, or ecommerce experience preferred).
  • Strong expertise with tools like Google Optimize, Optimizely, VWO, Amplitude, Mixpanel, GA4, Hotjar, FullStory, or similar.
  • Hands-on experience building and analysing A/B tests, multivariate tests, and funnel optimisation.
  • Proficiency in journey mapping and lifecycle design with a customer-centric approach.
  • Strong understanding of UX best practices, persuasion principles, and behavioural psychology.
  • Data literacy: ability to analyse large datasets, run SQL queries, and work with dashboards.
  • Nice to have: web development skills (HTML, CSS, JavaScript) to prototype and implement tests quickly.
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