Contractor Email Marketing Specialist

Summary: The Contractor Email Marketing Specialist at Charle Agency will focus on enhancing client retention through effective email and SMS marketing strategies. This role involves designing and optimizing marketing flows using platforms like Klaviyo and Mailchimp, while collaborating with internal teams to align strategies with ecommerce goals. The ideal candidate will possess a strong understanding of retention marketing and be adept at performance analysis. This position is suited for a self-starter with excellent communication skills and the ability to manage multiple accounts.

Key Responsibilities:

• Designing and implementing email and SMS marketing flows and automations (e.g., welcome series, abandoned cart, win-back, post-purchase).
• Creating visually engaging and brand-aligned email templates.
• Monitoring performance metrics (open rates, CTRs, conversions) and making data-driven optimisations.
• Collaborating with internal teams and clients to align email strategy with broader ecommerce goals.
• Ensuring consistent brand voice and design across all email content.

Key Skills:

• Proven experience with Klaviyo and/or Mailchimp, especially in ecommerce and Shopify environments.
• Deep understanding of retention marketing principles and customer lifecycle strategies.
• Strong copywriting and design sensibility.
• Analytical mindset – comfortable with metrics, reporting, and A/B testing.
• Self-starter with excellent communication and time management skills.
• Availability to manage multiple client accounts simultaneously on a flexible contract basis.

Salary (Rate): undetermined

City: Greater London

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other