Contract, Social Media Manager

Social Media Manager - Freelance

Rate: £250/day - Outside IR35

Contract: Full-time

Location: London

Hybrid: 3 days per week in the office

Start: ASAP

The Role

You'll be responsible for delivering social-first content and engagement strategies across platforms including TikTok, Instagram, YouTube and X.

You'll work across the full process - from identifying cultural moments and developing ideas through to creating, shooting, editing, publishing and optimising content.

Key Responsibilities

• Create, shoot and edit social-first content across TikTok, Instagram, YouTube and X.
• Develop content calendars and produce reactive, trend-led content at pace.
• Manage day-to-day community engagement and channel publishing, including proactive and reactive engagement.
• Use social listening, platform trends and audience behaviour to identify content and campaign opportunities.
• Develop social strategies, content pillars and campaign ideas rooted in cultural insight.
• Track social performance and translate data into actionable recommendations and optimisations.
• Present social ideas, content and performance insights confidently to clients.
• Collaborate with Creative, PR and Client Services teams on integrated campaigns.
• Support project scopes, budgets and timings while identifying opportunities to grow client activity.

Experience Required

• 4+ years' social media experience within an agency environment.
• Strong hands-on content creation skills - comfortable scripting, filming and editing short-form social content.
• Excellent understanding of TikTok, Instagram and wider social platform trends, formats and best practices.
• Strong experience across community management, social listening and reactive social.
• Able to develop social strategies while remaining highly executional and hands-on.
• Confident with social analytics, reporting and using insights to optimise content.
• Strong client-facing and stakeholder management skills.
• Experience across consumer, lifestyle, hospitality or culturally relevant brands would be particularly beneficial.