Summary: The Content Marketing Manager at Keyloop is responsible for developing and executing a B2B content marketing strategy that enhances lead and demand generation. This hands-on role requires collaboration within the content team to create compelling marketing materials across various channels. The ideal candidate will leverage their experience to drive engagement and optimize performance through data-driven insights. This position offers an opportunity to significantly impact the company's marketing efforts in the automotive industry.

Key Responsibilities:

• Support in the creation and development of a strong content marketing strategy for new business, up-sell, cross-sell, and retention campaigns.
• Produce diverse content for various materials including sales decks, video scripts, web pages, emails, social media, infographics, advertising, whitepapers, podcast scripts, blogs, and newsletters.
• Develop a multi-channel thought leadership content program to drive top of the funnel demand generation.
• Collaborate with marketing functions to optimize SEO, paid search, social media, and website traffic performance.
• Contribute to KPIs and continually test, measure, and report on performance, evolving actions based on data.
• Plan a calendar of content requirements by channel and manage workload to provide optimum service to stakeholders.
• Act as a liaison between content and Product Marketing to ensure compelling narratives are created.
• Support the development of buyer personas for targeted marketing content.
• Align content with wider go-to-market functions such as sales and product launches.
• Create alternative forms of marketing and measure results effectively.
• Ensure compliance with tone of voice guidelines across the company.
• Expand knowledge and collaborate to develop impactful content ideas.
• Manage version control of all sales collateral within the content management platform.

Key Skills:

• At least 5+ years of experience in managing B2B lead and demand generating content across all on and offline channels.
• Preferable knowledge and experience in the automotive industry.
• Deep understanding of effective content types by audience and channel.
• Strong copywriting and editing skills with excellent storytelling abilities.
• High attention to detail and self-motivated with strong organizational skills.
• Analytical thinker with insight and reporting skills to drive performance improvements.
• Collaborative team player with a strategic approach focused on content delivery excellence.

Salary (Rate): undetermined

City: Reading

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: fixed-term

Seniority Level: undetermined

Industry: Other