Content Manager

Content Manager

Hybrid work available (typically 3 days in the office + 2 days WFH) 40 hours per week

Salary: from £45,500 (pro rata) + Benefits

Office location: Cannock, Staffordshire

6 month Fixed Term Contract to cover maternity leave

Are you an SEO focussed Content Manager with a flair for exceptional story telling? Are you able to commit to a 6 month contract to cover maternity leave? If so, we would love to hear from you!

Since 2021 we have been busy growing our first-class direct cremation service which offers individuals and families all over the country a simple alternative to a traditional funeral service. Like many of our employees, you might not have considered our industry before, however, we are proudly disrupting what has been a very traditional market by offering new choices, innovative ideas and a service that delivers on both quality and value.

The role

This role is a 6 month Fixed Term Contract to cover maternity leave. We are looking for someone with excellent copy writing skills and a strong understanding of SEO focused content. As an evolving business, there is still lots of content to build, ideas to try and analysis to identify what works well. You will have a key role to play in developing relevant high-quality optimised copy and content across our website and digital channels. 80% of the role is website focussed. You will have a real opportunity to own site content and user journeys, creating and implementing new content in line with the wider marketing team.

This rewarding opportunity involves:

• Develop content in line with the content marketing strategy helping to deliver business and commercial objectives, in line with our overall brand and marketing strategy and plan.
• Plan, write and upload SEO optimised content for the website, and relevant content across other digital channels (email, website, social media, off-site) within the agreed content framework, collaborating with our SEO agency, and internally with subject matter experts where relevant.
• Reviewing content provided by SEO and partner agencies, proofing, putting through compliance processes and uploading to CMS.
• Coordinate and implement the organic social content calendar.
• Monitoring and responding to social comments in line with brand guidelines.
• Monitoring of reviews, flagging and inputting into system so that website is up to date.
• Ensure all content is compliant with Financial Conduct Authority regulations and work with the Compliance Manager to ensure continued and ongoing compliance, managing the asset master list.
• Work with external agencies, edit and proof-read content written to ensure consistency with tone of voice and relevance to target audience.
• Measure and report on the effectiveness of content produced against agreed metrics.

About you

Proven work experience as an SEO and commercially focused content manager/copywriter. Able to demonstrate successful campaigns that met objectives and conversions, for both organic and conversion KPIs Demonstrate the ability to distil technical concepts into clear and concise messaging that is communicated visually and compellingly through the appropriate content delivery mechanisms Good organisational and time-management skills with ability to manage multiple projects.

Desirable: Ability to use web analytics tools such as Google Analytics and Hotjar Working knowledge of digital marketing tools (CMS, Meta Business Manager, or CRM systems)

About Distinct Cremations and Westerleigh Group

Distinct Cremations is proud to be an FCA accredited, specialist provider of direct cremation services and we are part of the Westerleigh Group. We offer direct cremation services for people wishing to choose a simple, affordable, fuss-free funeral. We pride ourselves on offering exceptional, high-quality care and excellent service to all our customers. We received a Gold Trusted Feefo award for our service in 2024 and our Direct Cremation plans are rated 5 star by Fairer Finance. Westerleigh Group has been building and managing Crematoria for 30 years and care for over 70,000 cremations and burials every year. We are the largest independent operator of crematoria in the UK, employing more than 500 empathetic and dedicated individuals.

What We Offer

If you would like to join the Distinct Cremations team, you can be sure of a warm welcome, ongoing training and development and a sense of pride by truly make a difference every day to our customers. In addition to salary, you will also be eligible for the following benefits:

• 24 days holiday + bank holidays (pro rata)
• Ongoing learning & development
• Pension scheme
• Mindfulness App
• Mental Health Ambassadors
• Employee Assistance / Occupational health support Program
• Recognition scheme: Above & Beyond vouchers
• Free parking

What next?

Start a career with significance by applying today. We generally advertise vacancies for a minimum of 1 week before reviewing applications. We reserve the right to close the application window sooner if a significant number of applications are received. If you’re not contacted, please assume you have been unsuccessful. Unfortunately, feedback is not always possible due to the volume of applications we receive.