Content Designer

Content Designer

Location: Telford (with occasional UK travel)

Umbrella Rate: £410.00

Clearance: BPSS and SC Eligible

We are seeking a talented and user-centred Content Designer to join our team and help shape clear, accessible and effective digital services for citizens across the UK. Working within a public sector environment, you will play a key role in designing content that meets user needs, supports policy outcomes, and aligns with Government Digital Service (GDS) standards and accessibility requirements.

What you'll be doing:

• Work within a multidisciplinary team to design and deliver high-quality content for digital services
• Create user journeys, guidance, help content and transactional content that customers can act on with confidence
• Translate complex, legislative and operational information into plain English
• Use evidence from user research, analytics and service performance data to improve content and customer outcomes
• Take part in discovery, Alpha and beta activities to help shape future service direction through content design
• Collaborate with policy, legal and operational colleagues to keep content accurate and aligned with statutory obligations
• Help develop content patterns and reusable approaches for wider use across the Income ecosystem
• Support content assurance by contributing to GDS assessments and standards assurance activities
• Champion accessibility, inclusivity and plain English throughout the programme

What you'll bring:

• Experience designing content for complex digital services (ideally in government, financial or other regulated environments)
• Strong user-centred design principles and the confidence to make evidence-based decisions
• Experience with content reviews, audits and iterative improvement based on user needs and research findings
• The ability to work effectively in agile, multidisciplinary teams
• Excellent stakeholder management-comfortable building relationships across business and technical groups
• Credible communication across policy, legal, operational and digital delivery professionals
• A strong understanding of accessibility standards and plain English writing
• Experience balancing user needs, business requirements and policy constraints when creating content
• Confidence challenging assumptions and influencing decisions using user insight
• Commitment to mentoring colleagues and supporting the content design community

Additional information:

Monthly travel UK (2 days each month) to support workshops, research activities or programe activities in the UK.