Content Designer

Content Designer
Location: London or Manchester (2-3 days onsite, 1 day considered if necessary)
Contract Length: 6 months
Start Date: Immediate (within 3 weeks of offer acceptance)

Overview:
We're looking for an experienced Content Designer with a strong background in government or public sector digital services, AI-driven products, and mobile applications. You'll be joining a multidisciplinary team focused on enhancing a new AI-powered chat feature within a government mobile app, currently moving from private beta into public release.

This is a high-impact role shaping how users understand and engage with an emerging AI product through clear, user-centred content. If you've previously worked on government platforms and mobile apps-particularly involving AI or conversational interfaces-you'll be well-placed to hit the ground running.

Key Responsibilities:

• Lead the creation, iteration, and management of user-focused content across the end-to-end journey of an AI-powered in-app chat feature

• Use analytics, user research, and feedback to continuously improve content effectiveness and clarity

• Shape the onboarding experience and in-app guidance to help users understand the product's value and how it works

• Work closely with product, design, research, and engineering to embed content into a seamless user experience

• Translate complex AI functionality into accessible and intuitive messaging for diverse audiences

• Contribute to the development of content patterns, tone of voice, and documentation

• Collaborate with stakeholders across disciplines while championing user needs and content quality

• Develop content plans and user stories aligned with real user needs and product goals

Must-Have Experience:

• Proven experience designing content for government or public sector services

• Background working on mobile applications, especially those involving AI or chat functionality

• Strong knowledge of agile delivery practices and working in fast-paced, cross-functional teams

• Ability to simplify complex topics-especially technical or AI-related-into clear and helpful content

• Hands-on experience using evidence (analytics, research, user feedback) to inform and iterate content

• Comfortable writing content both independently and as part of an Embedded product team

Desirable:

• A portfolio or website showcasing your work on similar products (optional but encouraged - link can be included in additional comments)

• Familiarity with content management systems and digital publishing tools

• Experience contributing to content strategy, documentation, and standards