Content Designer

Key Responsibilities

• Design, create and iterate clear, accessible and user-centred content across digital services.
• Use user research, analytics and other evidence to make informed content decisions.
• Translate complex information, policy and processes into content that is easy for users to understand and act upon.
• Map and understand user journeys to ensure content supports the end-to-end service experience.
• Work collaboratively within multidisciplinary Agile teams.
• Develop and maintain content patterns, standards and guidance.
• Prototype and test content with users, iterating based on evidence and feedback.
• Work effectively with stakeholders, challenging requirements where necessary to advocate for user needs.
• Ensure content meets accessibility requirements and relevant public sector digital standards.
• Contribute to content strategy and continuous improvement across the programme.

Skills & Experience

• Strong commercial experience as a Content Designer, ideally within government or the wider public sector.
• Experience designing content for complex transactional or digital services.
• Excellent understanding of user-centred design (UCD) principles.
• Experience using user research and data to inform content decisions.
• Strong knowledge of accessibility and inclusive design.
• Experience working within multidisciplinary Agile delivery teams.
• The ability to simplify complex, technical or policy-heavy information.
• Strong stakeholder management skills and confidence working with senior stakeholders.
• Experience working to GDS standards would be highly advantageous.

Working Arrangements

This is a hybrid position based in Leeds, with 3 days per week onsite mandatory and the remaining days working remotely.

Candidates must therefore be able to regularly commute to Leeds.