Content and Positioning & Integrated GTM Planning Strategist
Posted 5 days ago by 1749283692
Negotiable
Outside
Undetermined
Greater London
Summary: This role is a 1-week contract position for a Content and Positioning & Integrated GTM Planning Strategist, offering a daily rate of up to £300 outside IR35. The position requires immediate availability and focuses on evaluating marketing materials, optimizing content, and developing go-to-market strategies. The ideal candidate will deliver actionable recommendations and a comprehensive strategy document. The role is based in Greater London.
Key Responsibilities:
- Evaluate current marketing materials, content assets, and messaging frameworks.
- Assess positioning effectiveness in relation to target audiences and campaign objectives.
- Identify gaps and opportunities for content optimization and refinement.
- Outline the effectiveness of existing content and messaging.
- Provide recommendations for content refinement and strategic positioning improvements.
- Create a short list of the most relevant materials for the campaign.
- Develop a content roadmap with suggested updates, new assets, and messaging enhancements.
- Assess current go-to-market strategies and identify areas for improvement.
- Define an engagement strategic framework aligning digital and event-based initiatives.
- Establish a roadmap for execution, including timelines, roles, and key milestones.
- Produce a comprehensive go-to-market strategy document outlining digital and event-based integration.
- Recommend engagement and activation tactics.
- Implement a roadmap with key milestones and success metrics.
Key Skills:
- Experience in content strategy and marketing.
- Strong analytical skills for evaluating marketing effectiveness.
- Ability to develop strategic frameworks and roadmaps.
- Excellent communication and presentation skills.
- Proficiency in creating actionable recommendations based on assessments.
- Experience in go-to-market strategy development.
Salary (Rate): £300 daily
City: Greater London
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: outside IR35
Seniority Level: undetermined
Industry: Other
Hi!
An exciting new 1 week contract role with an ASAP start date paying up to £300 a day Outside IR35 has come in. Please see the details below. Please email fbruell@welovesalt.com if you’re keen on applying.
Content & Positioning
Activities:
– Evaluate current marketing materials, content assets, and messaging frameworks.
– Assess positioning effectiveness in relation to target audiences and campaign objective
– Identify gaps and opportunities for content optimisation and refinement.
Deliverables:
– Outline of the effectiveness of existing content and messaging.
– Recommendations for content refinement and strategic positioning improvements.
– A short list of the most relevant materials for the campaign.
– A content roadmap with suggested updates, new assets, and messaging enhancements.
Integrated GTM Planning
Activities:
– Assess current GTM strategies and identify areas for improvement.
– Define engagement strategic framework aligning digital and event-based initiatives..
– Establish a roadmap for execution, including timelines, roles, and key milestones.
Deliverables:
– A comprehensive GTM strategy document outlining digital and event-based integration.
– Recommended engagement and activation tactics.
– Implementation roadmap with key milestones and success metrics.
*Rates depend on experience and client requirements