Consumer Marketing Manager
Posted Today by Planet Pharma
Negotiable
Undetermined
Undetermined
Hook, England, United Kingdom
Summary: The Consumer Marketing Manager role is focused on leading the Masterbrand strategy for Northern Europe, particularly in the UK and Nordics. This position requires a blend of strategic leadership and hands-on campaign execution across various consumer and healthcare channels. The ideal candidate will have extensive experience in consumer marketing, particularly within regulated sectors, and will be responsible for driving data-driven improvements in campaign performance.
Key Responsibilities:
- Own the 5-year Masterbrand strategy for Northern Europe.
- Lead planning, execution and optimisation of Masterbrand campaigns across consumer, HCP and communications.
- Localise global creative and partner with media and creative agencies.
- Embed consumer-first capability across cross-functional teams.
- Drive measurement, monitoring and continuous improvement using data and insights.
Key Skills:
- 10+ years in consumer marketing, ideally in healthcare or another regulated sector.
- Proven experience developing and implementing Masterbrand or brand equity strategies.
- Strong track record in campaign localisation, agency management and cross-functional influence.
- Data-driven mindset with experience measuring and optimising campaign performance.
- Excellent communicator and leader, comfortable working across multiple markets.
Salary (Rate): undetermined
City: Hook
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
We’re recruiting for an experienced Consumer Strategist to own and activate the Masterbrand strategy across the UK and Nordics. This is a high-impact role blending strategic leadership with hands-on campaign delivery across consumer, HCP and communications channels.
Responsibilities
- Own the 5-year Masterbrand strategy for Northern Europe.
- Lead planning, execution and optimisation of Masterbrand campaigns across consumer, HCP and communications.
- Localise global creative and partner with media and creative agencies.
- Embed consumer-first capability across cross-functional teams.
- Drive measurement, monitoring and continuous improvement using data and insights.
Requirements
- 10+ years in consumer marketing, ideally in healthcare or another regulated sector.
- Proven experience developing and implementing Masterbrand or brand equity strategies.
- Strong track record in campaign localisation, agency management and cross-functional influence.
- Data-driven mindset with experience measuring and optimising campaign performance.
- Excellent communicator and leader, comfortable working across multiple markets.
About Planet Pharma: Planet Pharma is an American parented Employment Business/Agency that provides global staffing services with its head-quarters in Chicago and our EMEA regional office located in Central London. We have invested significantly in creating a robust international platform that enables us to work compliantly in 30+ countries with a current network of 2500+ active contractors globally as well as a very strong permanent / direct hire recruitment offering. Our specialist knowledge and close relationships with our clients and the wider industry really makes us unique in our field. Just recently we were recognised by FORBES as the 17th best professional staffing firm, and have won multiple awards from industry accredited bodies for our commitment to excellence and service delivery. We have extensive functional expertise including: Regulatory Affairs, Pharmacovigilance, QA, QC, Submissions experts, Clinical development, Quality, Biostatistics, and Medical Affairs / Writing. We are an equal opportunities Recruitment Business and Agency. We welcome applications from all suitably qualified candidates regardless of their race, sex, disability, religion/belief, sexual orientation or age.
Please click ‘apply’ or contact Finlay Keyworth at Planet Pharma for more information: E: fleyworth@planet-pharma.co.uk