Commercial Product Manager, Partner Content (12-month FTC)

Commercial Product Manager, Partner Content (12-month FTC)

Posted 1 day ago by Financial Times

Negotiable
Undetermined
Hybrid
London, England, United Kingdom

Summary: The Financial Times is seeking a Commercial Product Manager to lead the strategy for partner content monetisation across its digital platforms. This role involves managing the migration of partner content to the FT’s internal CMS and enhancing native advertising solutions. The successful candidate will collaborate with various teams to improve content performance and develop advertising strategies. This position is a 12-month fixed-term contract based in London, England.

Key Responsibilities:

  • Lead the migration of partner content from third-party CMS platforms to the FT’s Spark CMS.
  • Identify and resolve technical blockers, and educate collaborators on new capabilities available post-migration.
  • Monitor, evaluate and improve partner content performance, exploring new ad formats and vendors.
  • Build positive relationships with collaborators such as FT Studios, Spark, Metadata, and Creative Strategy teams.
  • Develop and implement a native advertising strategy aligned with FT’s digital properties.
  • Provide mentorship and support to the FT Specialist Associate Product Manager in aligning specialist titles’ partner content strategy with ft.com.
  • Collaborate closely with development teams to build business cases and user requirements.
  • Support delivery teams with technical expertise and standard methodologies.
  • Create materials that promote content strategy best practices across global teams.
  • Own marketing collateral for partner content strategy to support commercial growth.

Key Skills:

  • Strong understanding of CMS platforms and publishing technologies.
  • Experience with digital media metrics, advertising and web analytics.
  • Ability to handle cross-functional projects in fast-paced environments.
  • Confident communicator with both technical and business partners.
  • Excellent presentation, analytical, and problem-solving skills.
  • Demonstrated ability to develop and implement commercial product strategies.
  • Solid experience in launching and leading advertising or content-based products.
  • Familiarity with the FT’s Spark CMS or similar enterprise content systems (desirable).
  • Prior experience in media, publishing, or digital advertising environments (desirable).
  • Understanding of native advertising ecosystems and third-party content tools (desirable).

Salary (Rate): undetermined

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other

Detailed Description From Employer:

About Us The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide. At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world. In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing. Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere. Build a newsworthy career at the FT.

Our Commitment to Diversity, Equity and Inclusion We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

The Role We’re looking for a Commercial Product Manager to join our Commercial Product team, focusing on partner content monetisation across FT digital platforms. This role supports the expansion and evolution of partner content, a key growth area for FT advertising revenue. Reporting to the Commercial Product & Platforms Director, you will lead the strategy for partner content, manage its migration to the FT’s internal CMS, and enhance our native advertising solutions.

  • Key Responsibilities
  • Lead the migration of partner content from third-party CMS platforms to the FT’s Spark CMS.
  • Identify and resolve technical blockers, and educate collaborators on new capabilities available post-migration.
  • Monitor, evaluate and improve partner content performance, exploring new ad formats and vendors.
  • Build positive relationships with collaborators such as FT Studios, Spark, Metadata, and Creative Strategy teams.
  • Develop and implement a native advertising strategy aligned with FT’s digital properties.
  • Provide mentorship and support to the FT Specialist Associate Product Manager in aligning specialist titles’ partner content strategy with ft.com.
  • Collaborate closely with development teams to build business cases and user requirements.
  • Support delivery teams with technical expertise and standard methodologies.
  • Create materials that promote content strategy best practices across global teams.
  • Own marketing collateral for partner content strategy to support commercial growth.
  • Required Skills And Experience
  • Strong understanding of CMS platforms and publishing technologies.
  • Experience with digital media metrics, advertising and web analytics.
  • Ability to handle cross-functional projects in fast-paced environments.
  • Confident communicator with both technical and business partners.
  • Excellent presentation, analytical, and problem-solving skills.
  • Demonstrated ability to develop and implement commercial product strategies.
  • Solid experience in launching and leading advertising or content-based products.
  • Desirable
  • Familiarity with the FT’s Spark CMS or similar enterprise content systems.
  • Prior experience in media, publishing, or digital advertising environments.
  • Understanding of native advertising ecosystems and third-party content tools.

What’s in it for You? Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.

We’ve embraced a hybrid working model that promotes flexibility, including remote work options. We will support specific flexibility requests for all roles where feasible.

Accessibility We are a disability confident employer and Valuable 500 signatory. Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help.

Further Information At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications. Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.