Channel Marketing Planner - Retail (6 month FTC)

Summary: The Channel Marketing Planner will support the Channel Marketing Manager in developing and executing integrated retail marketing plans for The National Lottery. This role focuses on enhancing brand presence in retail outlets and requires collaboration with various teams to identify opportunities and manage budgets effectively. The position is offered as a 6-month fixed-term contract with a hybrid working model. The successful candidate will play a key role in driving marketing initiatives that contribute to good causes through increased lottery sales.

Key Responsibilities:

• Support the Channel Marketing Manager in developing retail marketing strategies and plans.
• Increase brand presence in retail outlets by collaborating with various teams.
• Recommend marketing investment priorities aligned with retail strategy.
• Develop and manage marketing activities and budgets for the retail channel.
• Understand the UK retail market and shopper behavior to inform strategy.
• Deliver support for new game launches in the retail channel.
• Tailor marketing materials to maximize retailer support.
• Measure the effectiveness of in-store initiatives and ensure budget compliance.

Key Skills:

• Experience in delivering marketing activation plans in retail.
• Proven consumer insight-based marketing planning skills.
• Ability to build cross-functional relationships and influence stakeholders.
• Strong communication and negotiation skills.
• Attention to detail in managing marketing production and distribution.
• Experience in budget tracking.
• Extensive knowledge of the retail marketplace.

Salary (Rate): undetermined

City: Watford

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: fixed-term

Seniority Level: Mid-Level

Industry: Marketing