Channel Marketing Manager

Summary: The Channel Marketing Manager (German Speaking) role in Reading involves analyzing consumer behavior to inform marketing strategies and optimize campaigns for maximum ROI. The position requires collaboration with various teams and subsidiaries to enhance marketing capabilities and ensure alignment with corporate objectives. The role is temporary, ending on June 30, 2026, and requires fluency in German along with experience in retail/channel marketing. The position is hybrid, requiring one day per week in the office.

Key Responsibilities:

• Analyse consumer behaviour to derive insights and inform unified sell-thru plans.
• Measure and optimise marketing campaigns to maximise ROI on future activities.
• Monitor competitor activities and adapt retail marketing programmes accordingly.
• Collaborate with subsidiaries to assess and enhance local marketing capabilities.
• Work with global and EMEA teams to develop comprehensive marketing plans for upcoming seasons.
• Gather and synthesise data from retail partners and industry resources to form actionable insights.
• Assist subsidiaries in creating medium and long-term execution plans aligned with seasonal marketing goals.
• Guide teams to anticipate seasonal needs and industry trends, providing necessary feedback.
• Oversee the creation and review of key processes to ensure local alignment with global planning guidelines.
• Drive execution and integration between Category, Sales, and Retail Services for subsidiaries.
• Ensure consistent Channel Marketing execution that meets corporate guidelines and objectives.
• Offer product and marketing expertise to build partner trust in our client's offerings.
• Translate category management plans for local teams and coordinate marketing efforts to ensure successful execution.
• Collaborate with subsidiaries to maintain budgets and maximise ROI.
• Demonstrate creativity while adhering to strategic objectives.
• Align local efforts with key performance indicators, including digital strategies.
• Work with leadership to ensure excellence in field reporting and analysis.
• Exhibit direct and indirect leadership to drive outcomes.
• Influence stakeholders across various boundaries effectively.
• Communicate the business strategy clearly and hold teams accountable to key objectives.

Key Skills:

• Experience in Retail/Channel Marketing or Retail Sales.
• Fluency in German.
• Proven success in marketing execution, particularly in Consumer Technology.
• Strong communication skills and ability to build partner relationships.
• Experience in new product launches and strategic business planning.
• Ability to navigate ambiguity and coach others for success.

Salary (Rate): £23 hourly

City: Reading

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing