Channel Marketing Manager

Are you ready to lead the evolution of channel marketing across retail and digital landscapes? We’re seeking a Commercial Channel Marketing Manager who thrives in partner-driven environments and enjoys turning insight into execution. In this pivotal role, you’ll bridge the gap between marketing strategy and sales outcomes by strengthening partner relationships, enhancing visibility, and delivering growth at scale.

Job Summary

The Commercial Channel Marketing Manager is a pivotal role in a fast-moving team that develop and execute high impact marketing strategies and programs that drive demand and revenue through the channel ecosystem. You will need to be both a natural leader and collaborator that empowers partners to elevate the customer experience in indirect sales channels for measurable growth whilst aligning with the company’s commercial marketing.

Key Responsibilities

• Strategic Planning: Develop and implement integrated channel marketing strategies that align with broader commercial objectives and seasonal priorities.
• Partner Engagement: Build strong relationships with channel partners, supporting their growth with co-branded campaigns, toolkits, and enablement resources.
• Campaign Management: Lead execution of omni-channel campaigns, spanning promotions, digital, and events, to drive awareness, engagement, and measurable results.
• Market Intelligence & Insight: Proactively identify shifts in market trends, partner needs, and competitor activity to translate insights into strategy that enhances channel performance.
• Performance Tracking & Optimisation: Track KPIs and ROI across campaigns and partner initiatives to evaluate investment effectiveness, generate actionable insight, and continuously optimise for performance and efficiency.
• Budget Oversight: Manage MDF (Market Development Funds) and co-op budgets with clear tracking, governance, and reporting.
• Cross-Functional Collaboration: Partner with sales, category, brand, and enablement teams to ensure integrated execution and shared success metrics.

Qualifications

• 5+ years’ experience in B2B channel-focused or partner marketing background.
• Strong understanding of indirect sales models and partner ecosystems.
• Demonstrated success managing multi-channel campaigns and stakeholder alignment.
• Commercial mindset with data-led decision making.
• Excellent written and verbal communication skills.
• Proficiency in marketing tools and CRM platforms.

Preferred Skills

• Experience in a high-tech, SaaS, or manufacturing industry.
• Track record of launching Channel partner marketing programs at scale.
• Familiarity with global channel structures or international marketing strategies.

Key Performance Indicators (KPIs)

• Depth and quality of partner engagement, including satisfaction and programme adoption
• Contribution of channel-led marketing to qualified lead generation and pipeline growth
• Measurable ROI from partner campaigns and co-marketing initiatives
• Effective deployment and impact of vendor funding
• Sustained growth in revenue driven through indirect partner channels