Business & Data Analyst (Media Sales & Aviation)
Posted 1 day ago by Spafax
Negotiable
Undetermined
Undetermined
London, England, United Kingdom
Summary: The Business & Data Analyst role at Spafax involves supporting global Business Development, Marketing, and Media Sales teams to drive revenue growth and innovation in inflight entertainment and digital products. The position requires transforming complex datasets into actionable insights to enhance client acquisition and product development. The analyst will collaborate with cross-functional teams to enable data-driven decisions for airline partners and advertisers. This role is pivotal in transitioning Spafax into a data-driven media and content company.
Key Responsibilities:
- Analyze airline passenger data, content consumption, and media performance to identify revenue opportunities.
- Support RFPs, pitches, and proposals with data-backed insights and market intelligence.
- Develop business cases and ROI models for new products and partnerships.
- Track and optimize advertising performance across IFE and digital channels.
- Build dashboards to measure campaign effectiveness.
- Support the development of audience segmentation and persona models.
- Analyze user behavior and personalization strategies for IFE and OTT products.
- Develop and maintain data pipelines and analysis tools using Python.
- Manage and optimize use of BD and sales tools, such as CRM systems and BI tools.
- Conduct research on aviation, IFE, digital media, and advertising markets.
Key Skills:
- Bachelors or Masters degree in Business, Data Analytics, Economics, Engineering, or related field.
- 3-6 years of experience in data analytics, business analysis, or consulting.
- Strong programming skills in Python and experience with SQL.
- Proficiency in BI tools such as Tableau, Power BI, and Looker.
- Hands-on experience with CRM systems like Salesforce and HubSpot.
- Strong analytical thinking and problem-solving abilities.
- Excellent communication and storytelling skills.
- Collaborative mindset with cross-functional teams.
Salary (Rate): undetermined
City: London
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
About Spafax
Spafax delivers content technology and media assets for the worlds leading airlines Emirates, the Lufthansa Group, Singapore Airlines and many others. We curates a vast catalogue of global Movies, TV, Audio and Games across every major entertainment market. We provide the next generation experiences for passangers, so the combination of creativity and technology is at the heart of what we do. We are headquatered in London, but have offices in other regions: Germany, Spain, Dubai, Canda, LA, Chile, Beijing, Singaporke HK. Spafax is a WPP one of the larges marketing company.
About The Role
We are looking for a Business & Data Analyst to support our global Business Development, Marketing, and Media Sales teams in driving revenue growth and innovation across:
- Inflight Entertainment (IFE) content
- Digital products and OTT platforms
- Creative and branded content services
- Airline media sales and advertising
This role sits at the intersection of data, technology, and commercial strategy, transforming complex datasets into actionable insights that support client acquisition, monetization strategies, and product development. You will work closely with cross-functional teams including Sales, Marketing, Product, Content, and Technology, helping shape data-driven decisions for airline partners and advertisers. You will play a critical role in transforming our business into a data-driven, platform-led media and content company , enabling smarter decisions, better client outcomes, and scalable growth.
Main Duties & Responsibilities
Commercial & Business Development Analytics
- Analyze airline passenger data, content consumption, and media performance to identify revenue opportunities
- Support RFPs, pitches, and proposals with data-backed insights and market intelligence
- Develop business cases and ROI models for new products and partnerships
- Identify upsell opportunities across IFE content, advertising, and digital services
Media & Marketing Performance Analysis
- Track and optimize advertising performance (CPM, fill rates, engagement, conversions)
- Build dashboards to measure campaign effectiveness across IFE and digital channels
- Support development of audience segmentation and persona models
- Contribute to data-driven storytelling for advertisers
Product & Data Strategy Support
- Support development of data-driven IFE and OTT products
- Analyze user behavior and personalization strategies
- Work with Product teams to define KPIs and analytics frameworks
- Identify opportunities for data monetization and new revenue streams
Data Engineering & Automation (Python)
- Develop and maintain data pipelines and analysis tools using Python
- Automate reporting processes and build scalable data workflows
- Integrate and analyze data from multiple sources (CMS, IFE systems, ad servers, APIs)
- Perform data cleaning, transformation, and modeling
Business Development Tools & Systems
- Manage and optimize use of BD and sales tools , such as: CRM systems (e.g., Salesforce, HubSpot)
- BI tools (e.g., Power BI, Tableau, Looker)
- Marketing analytics platforms
- Proposal and pipeline management tools
- Support pipeline analysis, forecasting, and sales performance tracking
- Ensure data integrity and consistency across systems
Market & Industry Insights
- Conduct research on aviation, IFE, digital media, and advertising markets
- Monitor competitors and emerging trends (OTT, personalization, retail media)
- Translate insights into strategic recommendations
About You
Education & Experience
- Bachelors or Masters degree in Business, Data Analytics, Economics, Engineering, or related field
- 36 years of experience in data analytics, business analysis, or consulting
- Experience in media, aviation, advertising, or digital platforms is a strong advantage
Technical Skills (Essential)
- Strong programming skills in Python (pandas, NumPy, data visualization, APIs)
- Experience with SQL and data modeling
- Proficiency in BI tools (Tableau, Power BI, Looker)
- Experience with data pipelines, ETL processes, and automation
- Familiarity with cloud environments (AWS, GCP, Azure) is a plus
Business Development & Analytics Tools
- Hands-on experience with CRM systems (e.g., Salesforce, HubSpot)
- Experience with marketing and analytics tools (e.g., Google Analytics, ad servers)
- Strong understanding of sales funnels, pipeline management, and forecasting
- Ability to translate data into commercial insights and sales strategies
Analytical & Commercial Skills
- Strong analytical thinking and problem-solving abilities
- Ability to build financial models and business cases
- Experience with media KPIs (CPM, CTR, engagement, yield optimization)
- Understanding of digital advertising and content monetization
Soft Skills
- Strong communication and storytelling skills
- Ability to translate complex data into clear business recommendations
- Collaborative mindset with cross-functional teams
- Proactive, entrepreneurial, and solution-oriented
Nice-to-Have
- Experience with IFE systems, airline data, or passenger analytics
- Knowledge of programmatic advertising or retail media
- Experience with A/B testing and personalization algorithms
- Exposure to content platforms or streaming services
In return we offer
- Competitive basic salary & benefits
- A great team of fantastic colleagues who love what they do
- The benefits of being part of WPP the wide agency network and access to central resource
Applicants who progress through the interview process may be asked to complete an assignment.
Spafax is an Equal Opportunities employer