Business Consultant (Digital Marketing)
Posted Today by Aquent
Negotiable
Undetermined
Hybrid
Greater London, England, United Kingdom
Summary: The role of Digital Marketing / Business Consultant involves leveraging business and digital marketing expertise to enhance customer experiences through operational strategies. The consultant will lead discovery workstreams, collaborate with various teams, and develop customer personas and journey maps to optimize digital marketing efforts. This position requires a strong understanding of digital marketing trends and the ability to communicate effectively with stakeholders. The role is based in London and offers a hybrid working arrangement.
Key Responsibilities:
- Lead business discovery workstreams and perform industry and customer research.
- Collaborate with Principal Consultants and customer team members to achieve business goals.
- Research and define customer requirements, building ideal-state experiences.
- Develop customer personas and journey maps, and build customer roadmaps.
- Ideate use cases to support business priorities and conduct value mapping exercises.
- Create user stories, establish KPI baselines, and report on digital marketing performance.
- Assess performance and communicate value to customers and account teams.
- Become a business practitioner across multiple Digital Experience solutions.
Key Skills:
- Knowledgeable about current digital marketing trends and strategies.
- Bachelor’s degree or higher in Computer Science, Business Administration, or related field.
- Proven experience in digital marketing tactics impacting success metrics.
- Extensive experience in Customer Persona and Journey Development.
- 5+ years’ experience in the digital space, preferably in Banking, Retail, Travel, or Telecom.
- Strong understanding of digital marketing landscape, including performance marketing.
- Experience with web analytics, CDPs, or personalisation tools.
- Excellent interpersonal and presentation skills.
- Ability to lead customer-facing workshops and manage senior stakeholders.
- Comfortable communicating in English; additional languages are a bonus.
- Willingness to travel for customer engagements.
Salary (Rate): undetermined
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: IT
Job Title: Digital Marketing / Business Consultant
Client Location: London - hybrid
Starting: ASAP
Pay Comments: up to 145k pa pro-rata PAYE
Hours: 35-hour week
Duration: until 30/09/2026
Job Description: Are you a Digital Marketing / Business Consultant who can combine business and digital marketing expertise with operational know-how to create outstanding experiences? Do you have the passion to connect business challenges with technology and process optimisation?
What You'll Do
- Lead inspiring business discovery workstreams and perform industry and customer research to establish the customer’s ‘why’
- Collaborate with Principal Consultants, technical consultants, and customer team members to achieve relevant business goals and key metrics
- Research and define customer requirements, building ideal-state, journey-based experiences, and identify opportunities to improve digital customer experiences through client's technology
- Develop customer personas and ideal-state customer journey maps
- Build customer roadmaps and lead the execution of tactical plans for the next phases of the roadmap
- Ideate use cases to support overarching business priorities and challenge customers to look beyond the obvious
- Conduct value mapping exercises and prioritise use case recommendations based on value and complexity
- Take ownership of creating user stories, establishing KPI baselines, prioritising backlogs, and reporting on customers’ digital marketing performance regularly
- Assess performance and value realised from implemented activities, communicating this value to the customer and client's Account teams
- Become client's business practitioner across multiple Digital Experience solutions (RTCDP, CJA, Target, AJO, or similar)
Skills – What You'll Need to Succeed
- A motivated marketer or business consultant, knowledgeable about current digital marketing trends, with experience implementing creative strategies that deliver outstanding customer experiences
- Bachelor’s degree or higher in Computer Science, Business Administration, or a related field
- Proven practitioner of digital marketing tactics that positively impact key success metrics
- Extensive experience in Customer Persona and Journey Development, including data/audience strategy
- Ideally 5+ years’ experience working with customers in the digital space - agency, vendor, or client-side experience in dynamic environments. Industry experience in Banking, Retail, Travel, or Telecom (B2B or B2C) is advantageous
- Strong understanding of the digital marketing landscape, including attribution, performance marketing, and marketing automation
- Experience as a business or technical user with industry-leading web analytics, CDPs, or personalisation tools such as CJA/Adobe Analytics, AJO, Adobe Campaign, Target, or similar
- Self-starter, confident, opinionated, and proactive, capable of gaining the trust of customers and internal teams
- Excellent interpersonal and presentation skills, both verbal and written
- Ability to plan and lead customer-facing workshops, discovery sessions, and project activities, including senior stakeholder management
- Exposure to HTML, CSS, JavaScript, or the Adobe Creative Suite is a plus
- Comfortable communicating in English; German is advantageous, and additional European languages (Italian, French, etc.) are a bonus
- Willingness to travel as required for customer engagements
*This role is open for a limited time. Next steps will be shared with shortlisted candidates ASAP. Due to the high volume of applicants, we may be unable to reply to each applicant individually. Thank you for taking the time to apply.
Client Description: A multinational cloud-based software company specialising in a series of products designed to drive creative innovation across multimedia. Used by millions around the world for personal and professional use across all industries. Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.