Brand Strategist

OVERVIEW

We are looking for an experienced Brand Strategist to lead and shape brand strategy, architecture and positioning within a large, complex organisation.

KEY RESPONSIBILITIES

• Develop, shape and implement brand strategy, architecture and positioning.
• Create a coherent brand approach across multiple products, services and channels.
• Define and strengthen brand purpose, proposition, personality, narrative and positioning.
• Lead research and strategy activity and translate findings into recommendations.
• Advise leadership and product teams on brand strategy and implementation.
• Facilitate workshops and support brand implementation across channels.
• Establish measures and OKRs to understand brand effectiveness.

WHAT WE'RE LOOKING FOR

• Proven track record creating and implementing brand strategies and brand architecture.
• Experience with complex, multi-channel brands.
• Strong understanding of brand positioning, equity, purpose and architecture.
• Strong stakeholder management and workshop facilitation skills.
• Experience influencing senior leadership and C-suite stakeholders.

BRAND STRATEGY EXPERIENCE

• Brand strategy, brand architecture, positioning, purpose and proposition, equity and awareness, storytelling, trust, implementation, governance, customer journeys, inclusive branding, measurement and OKRs.

MULTI-CHANNEL BRAND EXPERIENCE

• Experience managing brand strategy across a broad ecosystem of products, services and channels.

STAKEHOLDER & CREATIVE COLLABORATION

• Build relationships with senior leaders, provide strategic direction, collaborate with multidisciplinary teams and navigate complexity.

IDEAL BACKGROUND

• Brand Strategist, Senior Brand Strategist, Brand Consultant, Brand Manager, Brand Director, Director of Brand Strategy.

TOOLS & WAYS OF WORKING

• Microsoft 365, Jira, Trello, Agile ways of working, qualitative and quantitative research frameworks.

TEAM

• Immediate team of approximately 1-10 people with extensive collaboration across Government.

SUMMARY

Brand Strategist required to shape and implement brand strategy, architecture and positioning across a complex, multi-channel environment.