Summary: This role is for a Brand Marketing Manager at a leading B2B company, responsible for executing site marketing activities in collaboration with well-known brands. The position involves managing multi-channel marketing campaigns, agency partnerships, and ensuring alignment with brand strategy. It is a 12-month maternity cover contract with hybrid working arrangements based in Northampton. The role is pivotal in maximizing brand awareness and generating interest through integrated campaigns.

Key Responsibilities:

• Develop and implement marketing campaigns throughout the site lifecycle
• Plan and execute launch events with agency partners
• Oversee multi-channel media campaigns (trade media, paid social, Google search, agent promotions)
• Keep marketing collateral and site webpages updated
• Ensure site branding meets high-quality standards across physical marketing materials
• Work with the Digital Marketing Executive to plan and deliver regular marketing content for social media, particularly LinkedIn
• Leverage digital tools and AI technologies to enhance brand visibility and marketing efficiency
• Serve as a key liaison between development teams, agencies, and senior stakeholders to ensure project alignment
• Manage relationships with agency partners, ensuring projects are delivered on time, within scope, and at a high standard
• Provide clear and accurate project briefings, pushing for continuous improvements in campaign execution

Key Skills:

• Strong background in Marketing Branding
• Understanding of core marketing frameworks: Marketing Funnel, Brand vs. Product campaigns, positioning, and messaging
• Experience in planning and executing activations, events, and launches
• Knowledge of LinkedIn content strategy and engagement best practices
• Strong organizational and decision-making skills
• Technical proficiency in website CMS platforms such as Umbraco and WordPress
• Preferable knowledge of HubSpot, particularly email campaigns
• Experience in managing marketing budgets across collateral, media, and events
• Able to thrive in a fast-paced environment
• Ability to build strong, trusted relationships across various teams

Salary (Rate): £40,000

City: Northampton

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing