Negotiable
Undetermined
Undetermined
London Area, United Kingdom
Summary: The Brand Marketing and Communications Manager at TFG London will play a crucial role in enhancing brand awareness through PR, influencer partnerships, and integrated campaigns. This position requires a confident storyteller with experience in fashion or lifestyle communications, responsible for managing media relationships and overseeing various marketing initiatives. The role involves collaboration with internal teams and the management of communications assets and budgets. The ideal candidate will be proactive, organized, and detail-oriented, with a passion for fashion and media trends.
Key Responsibilities:
- Deliver PR, influencer, and communications activity across UK and international markets.
- Increase brand awareness through press coverage, influencer partnerships, events, and integrated campaigns.
- Lead PR and influencer activity, build and maintain relationships with media and talent.
- Oversee product placement and VIP programmes.
- Plan and deliver events and launches, support retail and regional marketing initiatives.
- Manage communications assets and budgets, support commercial partnerships.
- Line-manage a Communications Executive and track coverage and performance.
Key Skills:
- Relevant experience in an in-house/agency PR, communications, or marketing role.
- Strong relationships across fashion media, influencers, and talent.
- Understanding of the evolving media landscape.
- Genuine interest in fashion, culture, and lifestyle trends.
- Confidence in managing multiple projects and deadlines.
- Experience using Launchmetrics and Microsoft Office (particularly PowerPoint and Excel).
Salary (Rate): undetermined
City: London
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Every exceptional customer moment starts with our people At TFG London, we believe that it’s our team who bring our house of brands to life. All our colleagues across Hobbs, Phase Eight, Whistles, and Inside Story play a vital role in our success story and that story is only getting more exciting! Here at Whistles we're looking for a Brand Marketing and Communications Manager to join our team. In the role, you will be a confident storyteller with solid experience in PR, influencer and communications, ideally within fashion or lifestyle. You enjoy building genuine relationships with press, creators and partners, and you have a good feel for how the media landscape is changing across print, digital and social.
What you'll do: You’ll help deliver our PR, influencer and communications activity across the UK and international markets, working closely with the Senior Brand Marketing & Communications Manager. Your focus will be on increasing brand awareness through press coverage, influencer partnerships, events and integrated campaigns. Day to day, you’ll lead PR and influencer activity, build and maintain relationships with media and talent, and oversee product placement and VIP programmes. You’ll plan and deliver events and launches, support retail and regional marketing initiatives, and work with internal teams to ensure consistent brand representation across all channels. You’ll also manage communications assets and budgets, support commercial partnerships, line-manage a Communications Executive, and track coverage and performance to share clear insights.
Who you'll be: You’re ideas-driven, organised and proactive, with a good instinct for what will resonate with press, creators and customers. You enjoy working collaboratively, but you’re also confident taking ownership and driving projects forward. You care about detail, you’re calm under pressure, and you’re motivated by seeing your work make a real impact.
You'll bring: Relevant experience in an in-house/agency PR, communications or marketing role Strong relationships across fashion media, influencers and talent, with a clear understanding of how the media landscape is evolving A genuine interest in fashion, culture and lifestyle trends, and a natural curiosity about what’s next Confidence juggling multiple projects and deadlines, with a practical, solutions-focused approach Ideally experience using Launchmetrics and Microsoft Office (particularly PowerPoint and Excel), including sample management
What’s in it for you It's not just what you can do for us. Throughout We will give you the tools and the time to develop your career in the direction you want to go. Alongside that, we have some great benefits which include: Generous colleague discount up to 70% Up to 28 days holiday entitlement per annum Financial and Wellbeing assistance Enhanced Maternity package Virtual GP service – unlimited access 24/7 If you want to join us and create moments that matter, we’d love to hear from you.