Brand Manager
Posted 4 days ago by Thames Water
£50,000 Per year
Fixed-Term
Hybrid
Reading, England, United Kingdom
Summary: The Brand Manager role is a 13-18 month fixed-term contract focused on enhancing brand strategy and communications. The position requires collaboration with various stakeholders to ensure brand consistency and effectiveness across all marketing channels. The successful candidate will leverage market insights to drive brand development and maintain the integrity of the brand. This role is pivotal in advocating for the brand and inspiring both internal teams and external partners.
Key Responsibilities:
- Conduct brand and market research activities in collaboration with the Research team and external agencies.
- Translate research into insights to support the creation of compelling campaign briefs.
- Manage brand guidelines, assets, identity, and policies to ensure visual and verbal consistency across all channels.
- Create engaging communication assets and tools for effective internal and external communications.
- Plan, organise, and produce brand photoshoots.
- Collaborate with internal teams and external agencies to develop on-brand communications across customer touch points.
Key Skills:
- Substantial experience in brand management and insights.
- Creative flair with a strong visual sense.
- Strong attention to detail and reliability in completing work to quality and timescales.
- Passionate brand advocate with determination to deliver effective results.
- Excellent engagement skills with a wide variety of stakeholders.
- Self-starter with proactive networking abilities.
- Organised, resilient, and adaptable.
- Able to transform ideas into reality and advise colleagues on branding identity.
Salary (Rate): £50,000.00 yearly
City: Reading
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: fixed-term
Seniority Level: Mid-Level
Industry: Marketing
13-18 Months Fixed Term Contract
Are you an experienced Brand Manager ready to join the business at a time when our brand image has never been more critical? This important role supports the Senior Brand and Marketing Manager in planning, developing, and improving brand strategy to ensure all marketing communications and activities resonate with our audience and elevate our brand presence. You will need a keen eye for detail and be a vocal brand advocate, with a knack for engaging with a wide variety of stakeholders. As a brand guardian, you will communicate our vision and strategy with clarity and enthusiasm, inspiring both internal teams and external partners. You will also monitor our brand's performance and identify opportunities for improvement through insights and research. Your creativity will fuel a continuous pipeline of innovative ideas for brand development, grounded in thorough market analysis and data-driven insights. You will play a pivotal role in ensuring our marketing communications meet all legal, regulatory, and company standards, safeguarding our brand's integrity.
What you will be doing as Brand Manager
- Brand Strategy – Work with the Research team and external agencies to conduct brand and market research activities. Translate research to insights, to support the creation of compelling campaign briefs.
- Be a Brand Champion - Manage brand guidelines, assets, identity, and policies to ensure all content is visually and verbally consistent and engaging, across all Thames Water sites and customer facing channels.
- Brand Communications - Create relevant and engaging communication assets and tools, to enable colleagues to deliver effective communications. Plan, organise and produce brand photoshoots. Collaborate with internal teams and external agencies to develop engaging and on-brand communications across various customer touch points.
Location - Hybrid, Reading
What you should bring to the role
- Substantial experience in brand management and insights.
- Creative flair with a strong visual sense.
- Strong attention to detail and reliable to complete work to quality and timescales.
- A vocal brand advocate, passionate about the brand and determination to deliver the most effective results.
- Great at engaging with a wide variety of stakeholders.
- A self starter who can proactively make connections and get involved.
- Organised, resilient and adaptable.
- Someone who can take an idea and make it into a reality, advising and working with colleagues to give ideas an identity.
What’s in it for you?
- Competitive salary of £45,000 - £50,000 per annum, depending on experience.
- Annual Leave - 26 days holiday per year, increasing to 30 with the length of service. (Plus bank holidays)
- Generous Pension Scheme through AON
- Access to lots of benefits to help you take care of you and your family’s health and wellbeing, and your finances – from annual health MOTs and access to physiotherapy and counselling, to Cycle to Work schemes, shopping vouchers and life assurance.
- Performance-related pay plan directly linked to company performance measures and targets.