Brand Manager

Brand Manager – EMEA (12-Month FTC) Are you a passionate FMCG marketer looking for your next challenge? Do you have experience in trade activation with major grocers, shopper and consumer activation, and online paid media? Are you proactive, curious, hands-on, and experienced in managing a team? If so, this could be the role for you! We are partnering with a fast-growing pet food company specialising in premium, natural products. Their mission is to create nutritious, healthy, and delicious food while making a positive impact on their customers and team. They pride themselves on being collaborative, supportive, and flexible. This is an activation-focused Brand Manager role, perfect for someone ready to take the next step in a supportive, fast-paced environment.

The Role

• Lead regional brand activation and execution across trade and consumer channels (POS, trade shows, social), adapting global toolkits
• Deliver regional brand plans aligned to global strategy, providing market insight and input into short- and long-term planning
• Support the delivery of the 5-year brand growth plan, including KPI tracking and brand health measurement
• Execute and adapt global B2C and B2B campaigns and launch plans for brand and product innovation
• Act as the day-to-day brand representative in regional NPD/EPD stage-gate meetings
• Work closely with Sales and retail partners to develop and deliver customer JBPs within budget and growth targets
• Manage agency relationships, including briefing, delivery, timelines, and budget control
• Maintain and support development of regional and DTC websites, ensuring alignment with global teams
• Line-manage and develop team members, providing coaching and support
• Collaborate with global marketing teams to share best practice and support scalable initiatives
• Champion brand guardianship and B Corp principles

What We’re Looking For

• Proven FMCG experience, ideally within grocery retail
• Strong background in brand activation, shopper marketing, and trade execution, with ability to measure ROI
• Experience translating global brand strategy into effective local market delivery
• Hands-on experience with brand planning cycles and budget management
• Experience working with agencies, including creative briefing and delivery management
• Exposure to paid online media (display, Meta); Amazon or D2C experience a plus
• Previous line management experience with willingness to coach and develop junior team members
• Highly organised, analytical, and comfortable working in a fast-paced environment
• Strong communication and stakeholder management skills
• Confident IT user (PowerPoint, Excel, Word, Outlook, Teams)

If this sounds like the role for you, don’t wait — apply now!