Brand Manager

This job is with Diageo, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Job Description

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating.

About The Function

Our Marketing team are creators, helping to build and nurture some of the world's most loved brands. We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture.

About The Role

We are excited to offer a unique opportunity for an entrepreneurial marketeer to take on the newly created role of GB RTD Brand Manager. This role will lead some of our biggest RTD products from our biggest brands, Smirnoff, Gordons, Captain Morgan and Johnnie Walker - from insight to execution to support Diageo's ambition to win in the high-growth, high-potential Ready-to-Drink (RTD) category. Ready to Drink products offer a powerful growth engine for our brands and our business: attracting new consumers, capturing new occasions, and delivering incremental value. As one of Diageo's global priority markets, GB requires a bold, marketing-led agenda-one that integrates insight, innovation, creativity, and commercial acumen.

Experience/Skills Required

Proven marketing experience in high-velocity, brand-led categories (RTD, beer, soft drinks, or FMCG). Proven executional experience in brand building, innovation, and commercial delivery. An entrepreneurial mindset who is comfortable with complexity, ambiguity and challenging the status quo Proactively curious around the category, customers and brands to build relevant insights and plans This is a rare opportunity to be part of a team to build the new growth engine within one of Diageo's most iconic markets, and a defining leadership role for anyone passionate about marketing that delivers both brand love and business results.

Role Responsibilities

• True end to end accountability for the RTD brands to deliver on consumer and commercial objectives - from being laser focused on consumer insight, commercial performance and how we exponentially grow our RTD brands in the right channels.
• Creative, Cultural & Commercial Excellence Act as guardians for the RTD brands both creatively and commercially. Building and creating product propositions and marketing plans in collaboration with key teams and agencies that drive excitement, relevance and awareness with both consumers and customers - executed full funnel to deliver the growth.
• Innovation and Renovation Leadership In a fast moving, dynamic category - the brand manager will be responsible for making sure we have the right formats, for the right occasions in the right channels - working with RTD innovation lead and innovation commercialisation to create new opportunities for recruitment and commercial growth.
• P&L Accountability Accountable for the P&L performance of their brands on a monthly basis. Identifying the opportunities and risks to the plan, in collaboration with commercial teams to create solutions.

Flexible Working Statement

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Diversity Statement

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type: Regular

Primary Location: 1HQ 6100976 Manufacturing Technician

Contract: FTC 12 months or Secondment

Location: Belfast, Baileys Mallusk

Closing Date: 21st January 2026

About us

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character. And in 250 years, nothing has changed, people of all genders with great character continue the innovation with the same passion as our founders.

We're the world's leading premium alcohol company. Our brands are industry icons. Diageo is where you'll find a wide variety of personalities, experiences and perspectives, wherever you're based in the world.

Being part of Diageo means being a torchbearer for our brands and making them even better for the next generation. It's a career-defining responsibility. If you have a genuine passion for our craft, our character and our products, help us continue the story.

Feel inspired? Then this may be the opportunity for you.

Diageo's vision creates a powerful mandate for a Continuous Improvement culture, which reinforces strong performance.

Baileys is the world's number one selling liqueur brand, and is one of Diageo's global priority brands.

As part of Diageo Baileys Global Supply manufactures, packages and distributes over 7 million cases of Baileys Original Irish Cream and Sheridan's Liqueur throughout the world from the 2 sites in Dublin and Belfast.

About the role

This role is responsible for the control of programs to produce Baileys Original Irish Cream and its component parts whilst ensuring that relevant risk management procedures e.g. Hamp;S, Camp;E, DIAGEO Quality Standards and Environmental considerations are adhered to.

Key Responsibilities

• Daily receipt of ingredient deliveries, Stock control of raw materials and finished product
• Use of manufacturing programmes to control Baileys Irish cream production.
• 100% adherence to all associated quality checks from pre intake through to final product and recording of the results on SAP.
• Completion of all documentation, including for example; Production, Camp;E and Quality.
• Preventative and reactive maintenance on the plant.
• Participation in Hamp;S and continuous improvement activities through sites manufacturing excellence program.
• Maintenance of a high standard of plant hygiene and product quality
• Support all facets of asset care through Manufacturing Excellence program.
• Use the CMMS (Computerised Maintenance Management System) for all maintenance related tasks for individual assets.
• Use downtime tracking tools available on site
• Use data to interpret issues and apply effective root causing to improve efficiency
• Achievement of maximum throughput per day from the process plant.

Qualifications and Experience Required

Engineering qualifications or apprenticeships would be desirable.

Experience

• FMCG Industry experience, working to high Quality standards.
• Computer literate, knowledge of MS Word, Excel, Outlook and SAP are essential
• Technical aptitude, Mechanical Electrical and or Instrumentation awareness is an advantage.
• Knowledge of component supply and materials would be an advantage

Skills

• Great 'can do' attitude along with excellent communication skills.
• A keen team player within and across teams - who can lead on work activities, including manufacturing excellence projects.
• Technically capable of carrying out routine maintenance and minor repair tasks as well as the ability to demonstrate knowledge of asset care principles.
• Ability to complete and maintain documentation and system records to high degree of accuracy.
• Structured problem solving and data analytics skills.
• Ability to prioritise and work within given timeline and performance measures.
• Ability to challenge established ways of operating to create improvement ideas.
• A motivated self-starter capable of learning in a fast paced environment.
• Flexibility within a shift working environment.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type: Regular

Primary Location: 1HQ 6100976 Manufacturing Technician

Contract: FTC 12 months or Secondment

Location: Belfast, Baileys Mallusk

Closing Date: 21st January 2026

About us

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character. And in 250 years, nothing has changed, people of all genders with great character continue the innovation with the same passion as our founders.

We're the world's leading premium alcohol company. Our brands are industry icons. Diageo is where you'll find a wide variety of personalities, experiences and perspectives, wherever you're based in the world.

Being part of Diageo means being a torchbearer for our brands and making them even better for the next generation. It's a career-defining responsibility. If you have a genuine passion for our craft, our character and our products, help us continue the story.

Feel inspired? Then this may be the opportunity for you.

Diageo's vision creates a powerful mandate for a Continuous Improvement culture, which reinforces strong performance.

Baileys is the world's number one selling liqueur brand, and is one of Diageo's global priority brands.

As part of Diageo Baileys Global Supply manufactures, packages and distributes over 7 million cases of Baileys Original Irish Cream and Sheridan's Liqueur throughout the world from the 2 sites in Dublin and Belfast.

About the role

This role is responsible for the control of programs to produce Baileys Original Irish Cream and its component parts whilst ensuring that relevant risk management procedures e.g. Hamp;S, Camp;E, DIAGEO Quality Standards and Environmental considerations are adhered to.

Key Responsibilities

• Daily receipt of ingredient deliveries, Stock control of raw materials and finished product
• Use of manufacturing programmes to control Baileys Irish cream production.
• 100% adherence to all associated quality checks from pre intake through to final product and recording of the results on SAP.
• Completion of all documentation, including for example; Production, Camp;E and Quality.
• Preventative and reactive maintenance on the plant.
• Participation in Hamp;S and continuous improvement activities through sites manufacturing excellence program.
• Maintenance of a high standard of plant hygiene and product quality
• Support all facets of asset care through Manufacturing Excellence program.
• Use the CMMS (Computerised Maintenance Management System) for all maintenance related tasks for individual assets.
• Use downtime tracking tools available on site
• Use data to interpret issues and apply effective root causing to improve efficiency
• Achievement of maximum throughput per day from the process plant.

Qualifications and Experience Required

Engineering qualifications or apprenticeships would be desirable.

Experience

• FMCG Industry experience, working to high Quality standards.
• Computer literate, knowledge of MS Word, Excel, Outlook and SAP are essential
• Technical aptitude, Mechanical Electrical and or Instrumentation awareness is an advantage.
• Knowledge of component supply and materials would be an advantage

Skills

• Great 'can do' attitude along with excellent communication skills.
• A keen team player within and across teams - who can lead on work activities, including manufacturing excellence projects.
• Technically capable of carrying out routine maintenance and minor repair tasks as well as the ability to demonstrate knowledge of asset care principles.
• Ability to complete and maintain documentation and system records to high degree of accuracy.
• Structured problem solving and data analytics skills.
• Ability to prioritise and work within given timeline and performance measures.
• Ability to challenge established ways of operating to create improvement ideas.
• A motivated self-starter capable of learning in a fast paced environment.
• Flexibility within a shift working environment.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.