B2C Lifecycle Communications Lead

We are partnered with a fast-growing, technology-driven staffing platform transforming the way people access flexible work.

They are looking for a B2C Lifecycle Communications Manager to own and evolve the customer lifecycle communications strategy across the UK and US.

This is a hands-on, data-driven role for someone who understands how CRM and communications can influence behaviour, drive conversion and improve retention.

You will:

• Own the end-to-end lifecycle communications strategy across onboarding, activation, retention and re-engagement .
• Map and optimise customer journeys to improve conversion, engagement and retention.
• Create compelling content across email, SMS, push and in-app , including a regular customer newsletter.
• Build and manage automated lifecycle journeys using CRM and marketing automation platforms.
• Use customer data, segmentation and behavioural insights to identify opportunities and inform decisions.
• Design and run experiments across messaging, creative, audience, channel, timing and frequency.
• Own the communications calendar and establish best practices around targeting, frequency and channel selection.
• Work proactively with a strong focus on customer behaviour, pain points and marketplace demand.

What We're Looking For

• Strong experience in lifecycle marketing, CRM, customer engagement or consumer communications .
• Experience within a digital consumer product, marketplace or similarly fast-paced environment preferred.
• Proven experience across email, SMS, push and/or in-app communications .
• Strong understanding of customer journeys, conversion, engagement and retention.
• Experience with A/B testing, experimentation and performance analysis .
• Strong analytical skills, including segmentation and behavioural insights.
• Hands-on experience with Braze or a similar CRM/marketing automation platform .
• Comfortable using AI tools to create content, analyse insights and improve execution.
• Strong creative and editorial judgement.
• Proactive, commercially minded and comfortable working independently in a fast-moving environment.