B2B Marketing Lead

The B2B Marketing Lead role is a new role which will lead on marketing for a new product offering within the business. Role based in London with hybrid working.

Client Details

Our client are a leading and renowned global payments platform who are launching a new B2B service and product offering - this role will be responsible for marketing the new product offering across European territories. The role is based in London and will be on an initial day rate contract.

Description: The responsibilities of the B2B Marketing Lead:

• Own and deliver the integrated UK&I B2B marketing strategy and 12-month activation plan across research, content, campaigns, sales enablement and client engagement.
• Lead associated market research programmes, from brief and audience definition through to development of actionable insights and external activation.
• Develop a portfolio of issuer-, and acquirer -ready content and sales-enablement assets, including thought leadership, digital content and compelling UK&I case studies.
• Plan and execute targeted marketing activity to build awareness, create demand and support increased commercial-card acceptance among priority audiences.
• Develop and deliver client engagement programmes, including webinars, roundtables and events, connecting thought leadership and research to commercial conversations.
• Partner with Sales, Product and European/Global Marketing teams to ensure UK&I activity is commercially relevant, scalable and complementary to existing programmes.
• Own programme measurement, budget and agency management, demonstrating marketing impact through agreed engagement, activation and commercial KPIs.
• Drive stakeholder engagement across marketing, sales and product teams, but also with client marketing contacts where relevant

Profile: The successful candidate for the B2B Marketing Lead role:

• Will have B2B Marketing experience within a financial services/FinTech/Payments background
• Will be familiar with working within a matrixed environment and how to navigate this
• Strategic and hands on experience across all B2B channels
• The role will cover brand awareness and lead generation programmes.

Job Offer: This role will be contract on an initial day rate.