B2B Marketing Analytics Lead (Technlogy)
Posted 6 days ago by Principle
£96,000 Per year
Undetermined
Hybrid
London, England, United Kingdom
Summary: The B2B Marketing Analytics Lead role is a 12-month contract position based in London, focusing on transforming complex marketing data into actionable insights for a global technology organization. The position requires a senior specialist to manage performance analysis across various B2B channels and influence marketing strategies through data-driven recommendations. The role emphasizes collaboration with marketing and sales teams to enhance measurement frameworks and reporting capabilities. Candidates should possess extensive experience in B2B marketing analytics and a strong understanding of demand generation and performance measurement.
Key Responsibilities:
- Own performance analysis across key B2B channels (paid media, ABM, email, web, events)
- Deliver full-funnel insights - from engagement through to pipeline contribution and conversion
- Build and refine measurement frameworks that drive consistent, decision-ready reporting
- Develop Power BI dashboards that marketers actually use
- Influence budget allocation and optimisation through clear, commercially grounded insights
- Partner closely with Campaigns, Marketing Ops, and Sales to shape strategy
- Contribute to attribution, incrementality, and experimentation workstreams
- Improve data quality, tracking, and reporting scalability across the marketing ecosystem
Key Skills:
- 8+ years in B2B marketing analytics / performance measurement
- Strong understanding of demand generation, ABM, and channel performance
- Hands-on experience with Power BI
- Comfortable working with SQL + Excel (Python/R a bonus)
- Experience with platforms like Salesforce, Adobe Analytics, AEP, or similar
- Ability to translate data into clear recommendations that influence decisions
Salary (Rate): £96,000.00 yearly
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: Senior
Industry: IT
B2B Marketing Analytics Lead Contract | 12 Month sLondo n (Hybrid EC1: 3 days office / 2 days remote )Up to £96,000 base salary per year . If you've built your career turning complex marketing data into clear, commercial decisions - this is worth your attentio n. We're partnering with a global, product-led technology organisation operating at significant scale, known for its investment in data, experimentation, and modern marketing infrastructure. Their Growth Marketing & Insights function is expanding and looking for a seni or B2B Marketing Analytics special ist to step into a high-impact ro le.
What you'll be d oing:
- Own performance analysis across key B2B channels (paid media, ABM, email, web, ev ents)
- Del iver full-funnel ins ights - from engagement through to pipeline contribution and conve rsion
- Build and re fine measurement frame works that drive consistent, decision-ready repo rting
- Dev elop Power BI dashb oards that marketers actuall y use
- Influence budget allocation and optimisation through clear, commercially grounded ins ights
- Partner closely with Campaigns, Marketing Ops, and Sales to shape str ategy
- Contribut e to attribution, incrementality, and experiment ation workst reams
- Improve data quality, tracking, and reporting scalability across the marketing ecos ystem
What they're lookin g for:
- 8+ yea rs in B2B marketing analytics / performance measu rement
- Strong understandi ng of demand gen, ABM, and channel perfo rmance
- Hands-on experience with Po wer BI
- Comfortable working with SQL + Excel (Python/R a bonus)
- Experience with platforms like Salesforce, Adobe Analytics, AEP, or s imilar
- Ability to translate data into clear recommendations that influence dec isions
Why this role stan ds out:
- High visibility across senior marketing stake holders
- Access to a mature, data-rich marketing envi ron ment
- Opportunity to shape how performance is measured a t scale
- Blend of strategic thinking and hands-on a nalysis
This is a strong fit for someone who sits between analytics and commercial m arketing, not just reporting numbers but shaping what happe ns next. If you want to work in an environment where insights actually drive decisions - apply or message me directly.