B2B Marketing Analytics Analyst - EMEA

B2B Marketing Analytics Analyst - EMEA

We're recruiting a senior B2B Marketing Analytics Analyst for a global technology business, working at the intersection of B2B Demand Generation, Marketing Analytics and Channel Insights.

We need someone who understands B2B marketing AND can get hands-on with the data.

You'll help marketing teams understand what's working, what isn't and where to optimise across paid media, ABM, email, events and web.

The role:

• Analyse B2B campaign and channel performance across the full marketing funnel
• Measure pipeline contribution, conversion, lead quality and MQL/MQA performance
• Deliver insights across paid media, demand generation and ABM
• Build and optimise Power BI dashboards and measurement frameworks
• Support attribution, incrementality and experimentation
• Turn complex data into practical recommendations around campaign and budget optimisation
• Partner with Marketing Operations, Campaign and Demand Generation teams

We're looking for:

• 8+ years in B2B marketing analytics, campaign measurement or marketing performance
• Strong understanding of B2B demand generation, paid media and ABM
• Hands-on Power BI experience
• Experience with Adobe Analytics, Salesforce, Dynamics or similar platforms
• Comfortable with SQL and Excel; Python/R advantageous
• Strong data storytelling and marketing stakeholder skills

This isn't a pure BI role and it isn't a campaign management role.

We're looking for a builder and optimiser - someone who understands B2B marketing, can interrogate the data and can turn insight into action.