B2B Digital Demand Marketing Specialist

Salt are partnered with a global enterprise technology organisation and they are looking for a B2B Digital Demand Marketing Specialist to join on a contract basis. Location: London (Hybrid, covering EMEA) Day Rate: £340 per day Duration: 12 months

About the Role

This is a hands-on B2B digital demand role, focused on driving high-quality leads and pipeline across EMEA for complex, enterprise solutions. You’ll sit within a regional demand marketing function and play a key part in bringing campaigns to life – from shaping digital activation plans, to enabling content, tracking performance and refining processes. Working closely with regional marketing teams, audience leads and external agencies, you’ll help ensure digital channels are fully integrated into wider customer journeys. Over time, you’ll take ownership of specific campaigns, experiment with new channels and formats, and contribute to the ongoing development of demand generation best practice across the region.

Key Responsibilities

• Channel Execution & Optimisation
• Support the planning and execution of always-on and campaign-based digital media activity (display, paid social, programmatic) against lead and pipeline targets.
• Embed digital touchpoints into end-to-end customer journeys in collaboration with demand and regional marketing managers.
• Identify optimisation opportunities (budget reallocation, creative/format tests, audience refinement) to improve CPL, conversion and down-funnel performance.
• Content & Asset Enablement
• Localise, adapt and align campaign assets to specific audiences, industries, segments and EMEA markets.
• Work with regional stakeholders and creative teams to ensure assets are on-brand, relevant and fit for digital (formats, specs, messaging and journey alignment).
• Reporting & Performance Analysis
• Produce clear, actionable reports and decks for weekly, monthly and quarterly business reviews, highlighting performance against KPIs and pipeline goals.
• Communicate insights and recommendations to internal stakeholders and media agencies to drive continuous improvement.
• Collaborate with marketing operations and analytics teams to connect campaign activity into broader marketing and reporting cadences.
• Governance, Templates & Best Practice
• Maintain and evolve campaign templates, checklists and reporting frameworks to drive consistency and efficiency.
• Capture and share learnings, best practices and playbooks to help scale successful tactics across markets and campaigns.

Requirements

Must-Have

• 3-6 years’ experience in digital marketing, demand generation or growth marketing (ideally within B2B, SaaS or other complex/enterprise environments).
• Proven, hands-on experience running and optimising digital campaigns (e.g. display, paid social, programmatic) with direct accountability for performance.
• Confident working with performance data – comfortable reviewing dashboards, interpreting trends and making optimisation recommendations.
• Experience with marketing automation, analytics and/or tag management tools.
• Strong project management skills – able to juggle multiple campaigns, stakeholders and deadlines in a fast-paced environment.
• Excellent communication and stakeholder management skills, with experience working cross-functionally with regional teams, sales and agencies.
• High attention to detail and a structured, process-oriented approach.

Nice-to-Have

• Exposure to large, global or matrixed organisations.
• Familiarity with creative and digital experience tools used in enterprise marketing environments.
• Understanding of localisation and adaptation challenges across multiple EMEA markets (language, cultural and regulatory nuances).

Apply now to find out more.