Audience Experience Designer
Posted 5 days ago by Sight Scotland
£49,753 Per year
Fixed-Term
Hybrid
Edinburgh, Scotland, United Kingdom
Summary: The Audience Experience Designer role is a 9-month fixed-term contract focused on enhancing the engagement and communication strategies of Sight Scotland and Sight Scotland Veterans. This position involves developing audience insights and creative journeys to effectively convert prospects into supporters while maximizing fundraising efforts. The designer will utilize data and user research methodologies to create impactful experiences tailored to the needs of supporters, donors, and beneficiaries. Strong communication skills are essential for translating insights into actionable recommendations across various channels.
Key Responsibilities:
- Develop audience insights and creative journeys through multiple channels, both offline and online.
- Advise on the design of campaigns and engagement strategies to ensure audience-centric experiences.
- Create journeys that convert prospects into supporters, including cross-selling and upselling opportunities.
- Support the organization’s purpose by raising income from fundraising and expanding campaign networks.
- Apply user research methodologies to capture user needs and values, translating findings into actionable insights.
- Communicate effectively with internal and external audiences to influence and implement recommendations.
Key Skills:
- Experience in producing high-quality audience journeys using insights and data.
- Analytical skills with the ability to apply user research methodologies.
- Strong communication skills for effective interaction with diverse audiences.
- Ability to translate user needs and insights into clear recommendations.
- Experience in campaign design and engagement strategies.
Salary (Rate): £49,753 yearly
City: Edinburgh
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: fixed-term
Seniority Level: Mid-Level
Industry: Other
Audience Experience Designer
Circa 9 Month Fixed Term Contract (Maternity Cover)
Edinburgh (Hybrid working)
£45,036 - £49,753
LHH is delighted to be supporting our client, Sight Scotland and Sight Scotland Veterans, to appoint an Audience Experience Designer. The impact of vision loss is huge. But with the right support, people with vision loss can gain the skills to remain independent and active in their communities – to thrive. That’s why we’re here. For 230 years, Sight Scotland and Sight Scotland Veterans has been supporting people impacted by vision loss. We believe we play an important role in continually shifting the conversation around sight loss, and contributing to achieving a fair, equitable society. Over the years, we’ve seen a positive shift in expectations, with individuals and communities increasingly empowered to live lives the way they choose, free of discrimination.
The Audience Experience Designer plays a critical role in understanding the needs, behaviours, and journeys of our supporters, donors and beneficiaries and ensuring that our communications are engaging, have impact and are focussed on their needs. This is a new exciting role, created to develop audience insights, mapping and creative journeys through multiple channels, both offline and online. You will be responsible for advising on the design of campaigns and engagement to ensure an experience that is impactful and audience centric. The purpose of the role is to develop journeys that convert prospects into supporters cross selling and up selling different products, services, fundraising and campaigning opportunities. The role is key to supporting the organisation’s purpose to make a significant impact on the lives of people living with visual impairment in Scotland through raising income from fundraising, expanding our campaigns network and maximising reach to ensure visually impaired people can benefit from our work.
We are looking for an individual who can demonstrate experience of producing high-quality audience journeys using insights, data, and design deliverables and methodologies. You will be analytical and be able to apply user research methodology to capture user needs and values, using findings to make actionable insights and recommendations. You’ll have strong communication skills, and be able to communicate effectively with, and influence, a range of internal and external audiences, translating user needs and insights into clear and actionable recommendations.
Any sector background will be considered. Applications in the form of a tailored CV should arrive no later than midnight Sunday 20 April to ScotlandProfessional@LHH.com. For a confidential, informal discussion about the role, or to request a Candidate Information Pack, please contact LHH directly on +44 (0)141 220 6460 or email the aforementioned address.