Associate Regional Director

Regional Media Planning Director - Mid Level 6 Month Contract Freelance |£80,000 pro rata | Hybrid working |Starting ASAP Anglophone Cluster · UK / US / CA / AUS

Thinking about going freelance? Not sure if now is the right moment? This role is your answer. This is a rare opportunity for a mid-level planning specialist to step into a freelance contract without sacrificing the substance, scale, or senior exposure of a full-time role. You'll be embedded in a genuinely innovative, always-on integrated agency model spanning 30 markets, working across some of the most recognisable names in the home appliance and lifestyle category. The team needs someone who can hit the ground running. The role starts immediately, so if you've been waiting for the right moment to make the move into contracting, or looking for your next gig, read on!

Why This Role

This isn't a traditional agency brief. The model itself is new, part strategic consultancy, part data intelligence unit, part media planning engine. You'll own a full regional cluster (UK, US, Canada, Australia), translating global brand strategy into locally relevant campaign architectures. It's the kind of strategic breadth that mid-level planners rarely get this early. And because it's freelance, you keep the flexibility. Work on something genuinely interesting. Build your client-side and multi-market credentials. See how contracting fits your life, without a leap into the unknown.

What You'll Do

• Regional Strategy & Campaign Planning
• Own local media plans across your cluster markets, from annual planning through to campaign launch
• Translate global brand strategy into cluster-specific, integrated campaign architectures
• Make evidence-based media mix recommendations grounded in performance data and market insight
• Brief and manage local media and digital teams, aligning execution to cluster strategy
• Consult on local market nuance, cultural context, and campaign timing

• Data-Led Decision Making
• Turn performance data and analytics into predictive, actionable recommendations — not just reporting
• Continuously evaluate media mix effectiveness and make optimisation calls across channels
• Feed market-level intelligence into global quarterly business reviews and planning cycles

• Client & Stakeholder Management
• Serve as the primary client-facing contact for local marketing teams across your cluster
• Lead regional QBRs with a clear performance narrative and forward-looking planning recommendations
• Manage multiple relationships across geographically dispersed markets, with pace and clarity

• Collaboration & Ways of Working
• Work as an integrated member of the central team, reporting to the Global Business Lead
• Partner with the Digital Hub and Transformation & Enablement team
• Contribute to shared planning infrastructure — naming conventions, data dashboards, and ways of working across 30 markets

What We're Looking For

Essential

• 7+ years planning media across international or multi-market environments
• Proven ability to adapt global strategy into local campaign architectures with clear media mix rationale
• Strong data and performance analytics capability — you translate numbers into strategic direction
• Excellent communication skills; confident presenting to and managing senior clients across multiple markets
• Ability to work at pace, deliver on short turnarounds, and maintain quality under pressure

Advantageous

• Experience in the home appliance or lifestyle category
• Familiarity with AI-powered planning or intelligence tools
• Additional language skills relevant to the cluster region

A Word on Freelancing

We know that stepping into contracting can feel like a big decision. But increasingly, it's one of the smartest moves a mid-level specialist can make. You retain control of your time, build breadth of experience faster, and — in many cases — significantly increase your earning potential. This role is a genuine on-ramp. Substantive work. Senior exposure. A credible name on your CV. We look forward to your application!