Apps Monetisation Marketing Manager
Posted 1 day ago by Career Moves Group I B Corp™
£55 Per hour
Inside
Hybrid
London Area, United Kingdom
Summary: The role of Apps Monetisation Marketing Manager involves leading the marketing strategy for the Audience Network, focusing on brand presence and content creation. The position requires collaboration with cross-functional teams to execute a re-branding and go-to-market strategy, including event planning and measurement. This is a hybrid role based in London, with a contract length extending to December 2025. The ideal candidate will have extensive experience in marketing and a strong background in digital marketing, particularly within the mobile gaming or AdTech industries.
Key Responsibilities:
- Lead and execute the marketing strategy for Audience Network, in alignment with product and business goals
- Ensure positive brand presence and recall for Audience Network globally
- Develop and deploy content and marketing materials (articles, presentations, playbooks) in partnership and alignment with cross-functional teams, securing approvals where needed
- Create and execute Audience Network’s owned/sponsored events (and co-owned events with key partners) in close collaboration with Global Commercial and Partnerships teams and agencies
- Drive, oversee and manage strategic and logistical planning for events, conferences, and key industry moments
- Adapt projects and deliverables quickly to product changes and limitations, and communicate these strategically to stakeholders
- Partner with various third parties to execute on the marketing strategy
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis
- Manage social channels such as LinkedIn, FB, Instagram, X, blog, etc.
Key Skills:
- 7 minimum years of relevant experience
- Strong virtual presence, excellent written and verbal communication skills, and high attention to detail
- Proven success in execution of marketing strategies and campaigns
- Demonstrated ability to collaborate with third parties and cross-functional teams (Commercial, Product, Legal, etc.) and lead complex projects
- Excellent communication and presentation skills at all levels of an organization
- BA/BS degree or higher
- Demonstrated experience and expertise in Digital Marketing
- Experience in Marketing Strategy, GTM messaging, and Collateral design
- Mobile Gaming/AdTech industry experience
- Performance marketing experience and/or brand advertising experience
- Strong analytical skills with the ability to tell a powerful story using data
Salary (Rate): £54.81/hr
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: inside IR35
Seniority Level: undetermined
Industry: IT
This client are a big 5 tech giant
App Monetization Marketing Manager
Location: UK – London, Hybrid
Length: ASAP – Dec 2025 (possible extension)
Rate: From 54.81 per hour (114K salary equivalent)
Hours: 9am-6pm
Job Description: The Audience Network team works with high potential mobile app & game developers and helps them scale their businesses in a sustainable manner. Our mission is to bring the companies highly targeted, quality ads to millions of developers around the world. We are seeking a Marketing Manager to join our team to lead the Audience network brand globally in-market. The Marketing Manager will work with colleagues cross-functionally to plan and execute on a re-branding and GTM strategy including ideation, content creation and curation, event strategy, and program launches and measurement. This is an exciting opportunity to shape how our business and products are represented globally This position is an CW role, for in office work (not remote work) based in London.
Responsibilities:
- Lead and execute the marketing strategy for Audience Network, in alignment with product and business goals
- Ensure positive brand presence and recall for Audience network globally
- Develop and deploy content and marketing materials (articles, presentations, playbooks) in partnership and alignment with cross-functional teams, securing approvals where needed.
- Create and execute Audience Network’s owned/sponsored events (and co-owned events with our key partners) in close collaboration with the Global Commercial and Partnerships teams and agencies.
- Drive, oversee and manage strategic and logistical planning for events, conferences and key industry moments
- Adapt projects and deliverables quickly to product changes and limitations, and communicate these strategically to stakeholders
- Partner with various third parties to execute on the marketing strategy
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis
- Manage social channels such as LinkedIn, FB, Instagram, X, blog, etc.
Minimum Qualifications:
- 7 minimum years of relevant experience
- Strong virtual presence, excellent written and verbal communication skills and high attention to detail.
- Proven success in execution of marketing strategies and campaigns
- Demonstrated ability to collaborate with third parties and cross-functional teams (Commercial, Product, Legal, etc) and lead complex projects
- Excellent communication and presentation skills at all levels of an organization.
- BA/BS degree or higher
Preferred Qualifications:
- Demonstrated experience and expertise in Digital Marketing
- Experience in Marketing Strategy, GTM messaging and Collateral design
- Mobile Gaming/AdTech industry experience
- Performance marketing experience and/or brand advertising experience
- Strong analytical skills with the ability to tell a powerful story using data.
Apply Now! The closing date for applications is COB Monday 07/07