Application Growth & Digital Marketing Consultant
Posted 1 day ago by E-Resourcing Ltd - Specialist I.T. Recruitment
£75 Per hour
Outside
Hybrid
London Area, United Kingdom
Summary: The role of App Growth & Digital Marketing Specialist involves driving subscription growth for a consumer brand's recipe and lifestyle app. This freelance position requires a blend of data analysis and creativity, focusing on optimizing user engagement and acquisition strategies. The specialist will work part-time, specifically two days a week, in a remote or hybrid setting. The position is outside IR35 and offers a competitive daily rate.
Key Responsibilities:
- Audit the user journey and subscription funnel
- Optimise trial-to-subscription conversion through A/B testing and pricing strategies
- Shape CRM and push strategies to improve engagement and retention
- Drive acquisition and ROI across paid channels (Apple Search Ads, Meta etc.)
- Report weekly on performance metrics and actionable insights
Key Skills:
- Proven experience scaling subscription-based mobile apps
- Hands-on with performance marketing, ASO, and mobile analytics
- Confident running growth experiments and interpreting data
- Comfortable working independently and bringing fresh ideas to the table
- A bonus if you have a passion for parenting, wellness, or food content
Salary (Rate): £600/day
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: outside IR35
Seniority Level: Mid-Level
Industry: Marketing
Contract Opportunity: App Growth & Digital Marketing Specialist £600/day | Outside IR35 | 2 days/week | Remote/Hybrid | London
We’re working with a much-loved consumer brand on the lookout for a commercially minded App Growth & Digital Marketing Specialist to help drive subscription growth for a successful recipe and lifestyle app. This is a freelance role (2 days per week), paying circa £600/day (Outside IR35) , and ideally suited to someone who thrives in a small, agile team and enjoys blending data with creativity to boost performance.
What you’ll do:
- Audit the user journey and subscription funnel
- Optimise trial-to-subscription conversion through A/B testing and pricing strategies
- Shape CRM and push strategies to improve engagement and retention
- Drive acquisition and ROI across paid channels (Apple Search Ads, Meta etc.)
- Report weekly on performance metrics and actionable insights
What we’re looking for:
- Proven experience scaling subscription-based mobile apps
- Hands-on with performance marketing, ASO, and mobile analytics
- Confident running growth experiments and interpreting data
- Comfortable working independently and bringing fresh ideas to the table
- A bonus if you have a passion for parenting, wellness, or food content
Interested or know someone who’d be a great fit? #freelance #contractrole #digitalmarketing #appgrowth #remotework #outsideIR35 #marketingjobs