App Marketing Strategy Manager
Posted Today by Harvey Nash
£36 Per hour
Undetermined
Hybrid
London Area, United Kingdom
Summary: A leading Tech company is seeking a Product Marketing Manager to focus on app marketing strategy within the Play Store Go-To-Market team. The role involves shaping content surfacing strategy and leading initiatives while collaborating with regional stakeholders and cross-functional teams. The position requires a strategic mindset and the ability to adapt quickly to market needs. The role is based in London and offers a hybrid working arrangement.
Key Responsibilities:
- Own and drive content and go-to-market strategy for apps across the Play Store
- Lead content surfacing initiatives, including traditional and thematic campaigns
- Amplify offers and promotions
- Provide app launch support for top developers
- Act as the single point of contact for regional stakeholders
- Partner closely with cross-functional teams across EMEA to ensure local market relevance
- Balance strategic planning with a fast-moving, execution-heavy environment
- Adapt priorities quickly based on performance, launches, and regional needs
Key Skills:
- 5+ years of experience in content strategy, app marketing, platform marketing, or GTM roles
- Strong strategy background in fast-paced, B2C environments
- Experience working with apps, digital platforms, or marketplaces
- Comfortable leading initiatives while execution is handled by partners
- Experience running user-facing campaigns with frequent pivots
- Excellent stakeholder management and cross-functional collaboration skills
- Business-level English (additional European languages are a plus)
Salary (Rate): £36.00/hr
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: IT
A leading Tech company is looking for a Product Marketing Manager to work on partnering with their customers Below are the job specs for your reference:
Title: App Marketing Strategy Manager
Location: London, UK
Duration: 12 Months
Working Schedule: Hybrid ( 3 days in office)
Working Hours: Normal business hours
Role Overview
We are hiring a Content Strategy Manager to join the Play Store Go-To-Market team , focused exclusively on apps . This role is responsible for shaping content surfacing strategy —ensuring the right apps are shown to the right users through campaigns, promotions, and launch support. The role is highly strategic . You will lead initiatives and set direction, while operational execution is handled by delivery partners. Although an annual strategy is in place, there is significant autonomy to influence priorities and focus areas.
Key Responsibilities
- Own and drive content and go-to-market strategy for apps across the Play Store
- Lead content surfacing initiatives , including: Traditional and thematic campaigns
- Offers and promotions amplification
- App launch support for top developers
- Act as the single point of contact for regional stakeholders
- Partner closely with cross-functional teams across EMEA to ensure local market relevance
- Balance strategic planning with a fast-moving, execution-heavy environment
- Adapt priorities quickly based on performance, launches, and regional needs
Market Scope
Primary focus: EMEA, UK, Germany, France, Turkey, Sub-Saharan Africa
Must-haves:
- 5+ years of experience in content strategy, app marketing, platform marketing, or GTM roles
- Strong strategy background in fast-paced, B2C environments
- Experience working with apps, digital platforms, or marketplaces
- Comfortable leading initiatives while execution is handled by partners
- Experience running user-facing campaigns with frequent pivots
- Excellent stakeholder management and cross-functional collaboration skills
- Business-level English (additional European languages are a plus)
Nice to have:
- Experience in content merchandising / content surfacing / discovery
- Exposure to large-scale platforms, app stores, or digital ecosystems
- Regional or multi-market (EMEA) experience