Analytics & Social Insights Manager

WHAT YOU'LL DO

• Lead the day-to-day insight and analytics roadmap across social, digital and demand generation activities.
• Translate audience, consumer and performance data into clear recommendations that inform marketing strategy, content planning and campaign optimisation.
• Identify emerging trends, conversations, consumer behaviours and opportunities through social listening, performance analytics and market intelligence.
• Coordinate delivery across multiple workstreams, ensuring priorities, dependencies and timelines remain aligned.
• Embed reporting, dashboards and insight-led recommendations into regular business decision-making routines.
• Partner with marketing, content, performance and commercial stakeholders to improve how insights support planning, measurement and optimisation.
• Maintain a holistic view of audience and campaign performance while deep-diving into specific business questions and opportunities as required.
• Champion an insight-led culture by ensuring social, audience and digital performance data is accessible, actionable and widely adopted across the organisation.

ABOUT YOU

• Strong experience within analytics, consumer insights, social intelligence, marketing effectiveness or audience measurement.
• Experience using data to understand customer behaviour, audience engagement, campaign performance and emerging trends.
• Comfortable translating complex datasets into compelling stories, recommendations and strategic actions for stakeholders.
• Experience managing insight roadmaps or programmes across multiple concurrent workstreams.
• Strong understanding of social, digital and demand generation channels and how they contribute to broader business outcomes.
• Comfortable operating in complex environments with multiple stakeholders and changing priorities.
• Able to connect commercial objectives with detailed analytical and insight-driven execution.
• Experience embedding insights and analytics outputs into business, marketing or commercial decision-making processes.