AEP Business Consultant
Posted 1 day ago by eTeam
Negotiable
Undetermined
Hybrid
Shoreditch, England, United Kingdom
Summary: The AEP Business Consultant role involves leading business discovery workstreams and collaborating with various stakeholders to enhance customer experiences through digital marketing strategies. The position requires extensive research and development of customer personas and journey maps, as well as the execution of tactical plans to improve digital customer experiences. This is a hybrid/remote position based in Shoreditch, England, on an initial 6-month contract. Candidates should possess a strong background in digital marketing and customer engagement strategies.
Key Responsibilities:
- Lead business discovery workstreams and perform industry and customer research.
- Collaborate with Principal Consultants and customer team members on business goals.
- Research and define customer requirements and build customer journey-based experiences.
- Develop customer roadmaps and lead execution of tactical plans.
- Ideate use cases to support business priorities and challenge customers.
- Drive prioritization of use case recommendations based on value and complexity.
- Create user stories and establish KPI baselines for digital marketing performance.
Key Skills:
- Bachelor’s or higher in computer science, business administration, or equivalent.
- 5+ years of experience in digital marketing or business consulting.
- Extensive experience in customer persona and journey development.
- Strong understanding of digital marketing landscape, including attribution and performance marketing.
- Experience with web analytics, CDP, or personalization tools like Adobe Analytics.
- Excellent interpersonal and presentation skills.
- Ability to manage senior-level stakeholder communications.
- Exposure to HTML, CSS, JavaScript, or Adobe Creative Suite is a plus.
- Fluency in English; knowledge of German or other European languages is advantageous.
Salary (Rate): undetermined
City: Shoreditch
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: IT
We are a Global Recruitment specialist that provides support to the clients across EMEA, APAC, US and Canada. We have an excellent job opportunity for you.
Job Title: AEP Business Consultant
Location: Shoreditch (Hybrid/Remote)
Duration: 6-month contract initially
What You'll Do:
- Lead inspiring business discovery workstreams, and perform industry and customer research to establish the customer’s ‘why’.
- Collaborate with Principal Consultants, technical consultants and partner with customer team members on relevant business goals and critical metrics.
- Research and define customer requirements and build ideal state customer journey-based experiences.
- Be able to connect these with opportunities for improved digital customer experience through Adobe technology.
- Research and define customer personas and build ideal state customer journey maps.
- Build customer roadmaps, develop, and lead execution of the tactical plans to implement the next phase of the roadmap.
- Ideate use cases to support overarching business priorities.
- Take lead in building scenarios and use cases to challenge customers to look beyond the obvious.
- Develop value mapping exercises and drive the prioritization of use case recommendations according to value & complexity.
- Take ownership in creation of user stories, establishing KPI baseline and backlog prioritization, and report back on customer’s digital marketing performance on a recurring basis.
What You'll Need to Succeed
You are a motivated marketeer or business consultant, knowledgeable about current digital marketing trends, with some experience in implementing creative digital marketing strategies that provide outstanding customer experiences!
Bachelor’s or higher in computer science, business administration, or equivalent
You are a practitioner with digital marketing tactics that move the dial on success metrics.
Customer Persona and Journey Development: Extensive experience building personas and customer journeys aligned to these.
Data / audience strategy development expertise.
Ideally 5+ years' experience ideally working with customers in the digital world, preferably from an agency or vendor perspective, or client-side involvement in a dynamic environment.
Industry centric (Banking, Retail, Travel or Telecom) experience in B2B or B2C focus can be an added advantage.
Strong understanding of digital marketing landscape in the areas of attribution, performance marketing or marketing automation.
Business user or technical user experience with industry-leading Web analytics, CDP or personalization tools like CJA/Adobe Analytics, AJO or Adobe Campaign, Target or similar
Be a self-starter, confident, opinionated, and proactive, you should gain the trust of customers and internal teams.
Excellent interpersonal, and presentation skills both verbal and written.
Ability to formulate, plan and drive customer facing workshops, discovery sessions and project activities, including senior level stakeholder management.
Exposure to HTML, CSS, JavaScript, or the Adobe Creative Suite is a plus.
Comfortable in communication in English, ability to communicate in German is a plus, any other European langauges are an added advantage (Italian, French etc....)
Able to travel, as fit for customer engagements.
If you are interested in this position and would like to learn more, please send through your CV and we will get in touch with you as soon as possible. Please note, candidates are often Shortlisted within 48 hours.