AEP Audience Manager

Audience Manager – 6 months Fixed Term Contract, with an immediate start subject to onboarding processes

Salary : National – circa £60,000 / London – circa £70,000

Locations : London or Norwich

At Aviva, we’re committed to transforming customer engagement through cutting-edge marketing technology. You’ll be part of a forward-thinking team that combines deep technical expertise with strategic marketing insight, giving you the opportunity to make a tangible impact on millions of customers. We’re looking for a highly skilled AEP Audience Manager to join our MarTech team at Aviva. In this role, you’ll take full ownership of building, managing, and optimising audiences within Adobe Experience Platform (AEP) using the real-time Customer Data Platform (rtCDP). Your work will enable personalised, data-driven experiences across paid media, website, app, and email channels—ensuring the right message reaches the right customer at the right time. This is a high-impact role suited to someone passionate about data-driven marketing and audience strategy. If you thrive in a fast-paced environment and enjoy blending technical capability with strategic thinking, we’d love to hear from you.

A bit about the job: This is a hands-on role where technical expertise meets marketing activation. You’ll lead the end-to-end audience strategy, from defining use cases and building segments to activating them across digital channels. Collaboration will be key, as you’ll work closely with product and platform owners, go-to-market managers, and channel specialists to maximise the value of Aviva’s customer data and Adobe MarTech ecosystem. You’ll be instrumental in managing customer profiles, identities, and the identity graph to maintain unified customer views. This includes overseeing data ingestion pipelines—Edge, Streaming, and Batch—to ensure timely and accurate segmentation. You’ll also guide SDK event capture and tagging best practices using Adobe Launch, ensuring seamless integration and high-quality data collection. Beyond execution, you’ll contribute to the design and evolution of Aviva’s martech architecture, helping ensure scalability and optimal integration. You’ll also champion governance and compliance, including GDPR, and promote platform best practices across teams to maintain high standards and consistency. While the role sits within the MarTech team in the Customer and Marketing function, you’ll be working as a part of an agile squad dedicated to our Audience Management Activation Transformation Programme.

Skills and experience we’re looking for: Hands-on expertise with Adobe Experience Platform (AEP) , particularly the real-time Customer Data Platform (rtCDP), with strong knowledge of profiles, identities, and identity graphs. Proven experience managing data ingestion (Edge, Streaming, Batch) and activation pipelines, with solid channel knowledge to optimise audience reach and effectiveness. Skilled in segmentation design and performance evaluation, with experience in schema management, dataset handling, and SDK event utilisation for profile enrichment. Strong communicator with the ability to build relationships and influence non-technical stakeholders in data-driven marketing environments. Broad MarTech and architecture understanding, capable of translating business needs into scalable technical solutions.

What you’ll get for this role: Our purpose - with you today, for a better tomorrow – is a promise we make to our colleagues too. And one of the ways we live up to that promise is by investing in you. We have so much to offer when it comes to being an Aviva colleague. Starting salary circa £60,000 (National) / circa £70,000 (London) (depending on location, skills, experience, and qualifications) Bonus opportunity - 10% of annual salary Actual amount depends on your performance and Aviva’s. Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in. 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days Aviva-funded Private Medical Benefit to help you get expert support when you need it Make your money go further - Up to 40% discount on Aviva products , and other retailer discounts Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme Brilliantly supportive policies including parental and carer’s leave Flexible benefits to suit you, including sustainability options such as cycle to work Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others We take your wellbeing seriously with lots of support and tools Take a look to learn more. Put a salary into this calculator to see what your total Aviva Reward could be. Aviva is for everyone: We’re inclusive and welcome everyone – we want applications from all backgrounds and experiences. Excited but not sure you tick every box? Even if you don’t, we would still encourage you to apply. We also consider all forms of flexible working, including part time and job shares. We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working – spending around 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues. To find out more about working at Aviva take a look here We’d love it if you could submit your application online. If you require an alternative method of applying, please give Alannah Burgess a call on 07391381173 or send an email to alannah.burgess1@aviva.com.