AEM Specialist

AEM Specialist

Posted 1 week ago by Dabster

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Negotiable
Undetermined
Undetermined
London Area, United Kingdom
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Summary: The role of Marketing Technology & Adobe Experience Manager (AEM) Specialist involves managing and optimizing the MarTech stack with a focus on Adobe Experience Cloud products, particularly AEM. The specialist will bridge marketing and technology to ensure effective digital experiences and data-driven decision-making. Experience in the insurance industry is preferred, and the position is based in London, UK.

Key Responsibilities:

  • Manage and maintain AEM Sites and Assets, including templates, components, workflows, and DAM.
  • Collaborate with developers and designers to implement and optimize AEM-based web experiences.
  • Ensure content governance, version control, and publishing workflows are followed.
  • Train content authors and marketers on AEM best practices.
  • Own and optimize the MarTech stack including tools like Adobe Analytics, Adobe Target, Marketo, Salesforce Marketing Cloud, Google Tag Manager, and others.
  • Integrate marketing platforms with CRM, CMS, and data platforms to enable seamless data flow and campaign execution.
  • Evaluate new marketing technologies and vendors to support business growth and digital transformation.
  • Support digital marketing campaigns with proper tagging, tracking, and performance measurement.
  • Collaborate with analytics teams to define KPIs, dashboards, and reporting frameworks.
  • Ensure compliance with data privacy regulations (GDPR, CCPA, etc.) in all marketing technology implementations.
  • Work closely with IT, product, design, and marketing teams to deliver cohesive digital experiences.
  • Act as a technical consultant for marketing initiatives, providing guidance on feasibility and implementation.

Key Skills:

  • Bachelor’s degree in Marketing, Computer Science, Information Systems, or related field.
  • 10-15 years of experience in digital marketing technology, with at least 5+ years hands-on with AEM.
  • Experience with Adobe Experience Cloud (AEM, Adobe Analytics, Adobe Target, Campaign, etc.).
  • Experience in the insurance industry domain is highly preferred.
  • Proficiency in AEM (Sites, Assets, Workflows, Components).
  • Familiarity with HTML, CSS, JavaScript, and REST APIs.
  • Experience with tag management systems (e.g., GTM, Adobe Launch).
  • Understanding of data integration, CDPs, and CRM systems.
  • Strong analytical and problem-solving skills.
  • Excellent communication and stakeholder management.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Adobe Certified Expert (ACE) in AEM or other Adobe products is preferred.
  • Experience with personalization and testing tools (e.g., Adobe Target, Optimizely).
  • Knowledge of Agile methodologies and project management tools (e.g., Jira, Trello).

Salary (Rate): undetermined

City: London

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: IT

Detailed Description From Employer:

About Us: At Dabster, we specialize in connecting top talent with leading global companies. We are currently seeking a skilled and dedicated Marketing Technology & Adobe Experience Manager (AEM) Specialist to join our client's team in anywhere in London, UK. Our mission is to be the foremost recruitment specialist in securing exceptional talent for a diverse range of global clients.

Who You Will Work With: Our client is a globally recognized technology company delivering IT services, consulting, and business solutions. They partner with leading organizations worldwide to drive digital transformation, leveraging innovation and deep industry expertise to solve complex business challenges.

Job Description: We are seeking a highly skilled and strategic Marketing Technology & Adobe Experience Manager (AEM) Specialist to join our digital marketing team. This role will be responsible for managing and optimizing our MarTech stack, with a strong focus on Adobe Experience Cloud products, especially AEM. The ideal candidate will bridge the gap between marketing and technology, ensuring seamless digital experiences, campaign execution, and data-driven decision-making. Experience in the insurance industry domain is highly preferred.

Key Responsibilities:

  • Adobe Experience Manager (AEM): Manage and maintain AEM Sites and Assets, including templates, components, workflows, and DAM. Collaborate with developers and designers to implement and optimize AEM-based web experiences. Ensure content governance, version control, and publishing workflows are followed. Train content authors and marketers on AEM best practices.
  • Marketing Technology (MarTech): Own and optimize the MarTech stack including tools like Adobe Analytics, Adobe Target, Marketo, Salesforce Marketing Cloud, Google Tag Manager, and others. Integrate marketing platforms with CRM, CMS, and data platforms to enable seamless data flow and campaign execution. Evaluate new marketing technologies and vendors to support business growth and digital transformation.
  • Campaign & Data Management: Support digital marketing campaigns with proper tagging, tracking, and performance measurement. Collaborate with analytics teams to define KPIs, dashboards, and reporting frameworks. Ensure compliance with data privacy regulations (GDPR, CCPA, etc.) in all marketing technology implementations.
  • Cross-functional Collaboration: Work closely with IT, product, design, and marketing teams to deliver cohesive digital experiences. Act as a technical consultant for marketing initiatives, providing guidance on feasibility and implementation.

Qualifications:

Education & Experience:

  • Bachelor’s degree in Marketing, Computer Science, Information Systems, or related field.
  • 10-15 years of experience in digital marketing technology, with at least 5+ years hands-on with AEM.
  • Experience with Adobe Experience Cloud (AEM, Adobe Analytics, Adobe Target, Campaign, etc.).
  • Experience in the insurance industry domain is highly preferred.

Technical Skills:

  • Proficiency in AEM (Sites, Assets, Workflows, Components).
  • Familiarity with HTML, CSS, JavaScript, and REST APIs.
  • Experience with tag management systems (e.g., GTM, Adobe Launch).
  • Understanding of data integration, CDPs, and CRM systems.

Soft Skills:

  • Strong analytical and problem-solving skills.
  • Excellent communication and stakeholder management.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.

Preferred Qualifications:

  • Adobe Certified Expert (ACE) in AEM or other Adobe products.
  • Experience with personalization and testing tools (e.g., Adobe Target, Optimizely).
  • Knowledge of Agile methodologies and project management tools (e.g., Jira, Trello).

How to Apply

Apply by submitting your resume today, showcasing your relevant experience and passion for the position via LinkedIn Easy Apply or directly to james.a@dabster.net

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