Adobe Target Specialist

Summary: The Adobe Target Specialist role requires expertise in Adobe Target, focusing on A/B testing, experience targeting, and multivariate testing across various channels. The position involves managing user roles and workspaces, as well as conducting web and app testing to ensure optimal performance across platforms. The candidate should also be familiar with the integration of Adobe Target with AEM for enhanced capabilities.

Key Responsibilities:

• Deep understanding of A/B Testing, Experience Targeting (XT), and Multivariate Testing across multiple channels.
• Ability to configure and optimise personalisation strategies using Adobe Target.
• Familiarity with Target-AEM integration for leveraging combined capabilities.
• Knowledge of Adobe Admin Console or equivalent for managing user roles.
• Ability to create and maintain workspaces for different platforms.
• Understanding of cross-platform testing and familiarity with QA/UAT environments.

Key Skills:

• Adobe Target expertise.
• Experience with A/B testing and multivariate testing.
• Knowledge of Adobe Admin Console.
• Ability to manage user roles and workspaces.
• Understanding of cross-platform testing.

Salary (Rate): undetermined

City: London Area

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: IT